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In the dynamic world of ecommerce, understanding the customer journey is alike to having a GPS to success based on what your customers are likely
Striking the right balance between promotional, transactional, and conversational messaging is akin to finding the perfect recipe for a gourmet dish – it can lead
Email marketing remains a steadfast pillar of success for ecommerce brands. Crafting email marketing objectives that align with the changing trends and preferences of the
Building a robust email subscriber base is the cornerstone of effective email marketing. For marketing managers and directors of ecommerce brands, the journey to increasing
Want to increase your email marketing conversion rate but not sure where to start? Take our short quiz and discover your email marketing conversion strategy
Introduction: Let’s start from the beginning…GDPR does not need to be complicated. I said it. It’s a blend of common sense and doing the right
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to
The buying landscape has changed. As more brands bolster their online presence and fight ever harder for customer share, marketers need to optimise, adapt and
As more pharmaceutical/life science brands move online and fight ever harder for customer share, marketers need to optimise, adapt and add to their email marketing
Working with a specialist email marketing agency is a great way to add to your team without the recruitment overheads, gain expert knowledge quickly into
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