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Email marketing is a powerful tool, but its effectiveness can ultimately hinge on one key factor: compelling content, sent to the right person. In this
In the digital age, personalisation is a powerful tool that boosts engagement and conversion rates. However, the rise of privacy concerns has paved the way
The future of email marketing is here, and it’s more personalised than ever. Email marketing has long been a high performing staple of online business
‘Tis the season to elevate your marketing game! The holiday season is not just about December anymore. As a savvy marketer, you know the power
The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard (MasterCard
Introduction: Let’s start from the beginning…GDPR does not need to be complicated. I said it. It’s a blend of common sense and doing the right
InboxExpo 2023. Kate Barrett’s Keynote Presentation: Summary I was recently honoured to give the closing keynote at InboxExpo 2023 hosted in Valencia, Spain (February 2023) to
Having an omni channel strategy is a crucial framework for brands aiming to connect with customers across various touchpoints. Email marketing is one of your
Crafting compelling campaigns, nurturing customer loyalty, the enhancement of the shopping experience, and the relentless pursuit of optimisation can collectively drive sales, captivate your audience
Automating your campaigns is a fantastic way to ensure you send email campaigns at the right time, to the right person – you just need