❌ One-size-fits-all cart recovery emails don’t maximise results — customers need personalised messaging.

❌ No segmentation — key groups don’t receive different emails tailored to their specific behaviour and needs.

❌ Failure to understand why customers abandon and create messaging to support them — no insights into whether it’s price, distraction, or trust issues, etc.

✅ Solution: AI-driven segmentation* & behavioural insights ensure the right message, reaches the right person, at the right time to maximise impact and results.

❌ Emails sent too soon or too late — causing lost conversions.

❌ Only sending one reminder email — not enough touchpoints to re-engage shoppers.

❌Repeating reminders throughout the series instead of evolving the messaging with behaviour and need

❌ Relying only on email—not using SMS, push notifications, or retargeting ads to increase visibility.

✅ Solution: AI-powered* multi-step sequences & multi-channel approach ensure shoppers see the message when they’re ready to buy.

❌ Over-discounting or offering no incentives at all—either loses money or fails to convert.

❌ No A/B testing or optimisation—brands set up recovery emails once and never improve them.

❌ No insights into what’s working, and what’s not, to allow for ongoing optimisation.

✅ Solution: AI-powered* testing, dynamic incentives, personalised recommendations, and analytics help optimise recovery efforts and protect profits.