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Elevate Your Strategies Every Fortnight – Welcome to a new era of marketing wisdom! We are thrilled to announce the launch of the eFocus Marketing
Striking the right balance between promotional, transactional, and conversational messaging is akin to finding the perfect recipe for a gourmet dish – it can lead
Having an omni channel strategy is a crucial framework for brands aiming to connect with customers across various touchpoints. Email marketing is one of your
Automating your campaigns is a fantastic way to ensure you send email campaigns at the right time, to the right person – you just need
Automating your campaigns is a fantastic way to ensure you send your email campaigns at the right time, to the right person – you just
Have you ever felt: Frustrated, staring at a blank piece of paper (or Word doc!) trying to come up with content ideas for your next
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into
The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier.
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.
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