List Hygiene

Let’s get engaged!

This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their

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5 Top Email Deliverability Tips

With obstacles not only blocking your path into the inbox but also how your email is viewed and treated when it gets there, our job as email marketers has become even tougher. So we thought we would put together our list of top 5 things to look at in regards to your deliverability:

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Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.

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Free. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.