+44(0)1689 258 210 | enquiries@e-focusmarketing.com
Adapt your Black Friday email automation to customers’ shopping intent, buying windows and post-purchase needs, with practical lessons from a 10% revenue uplift.
You increase customer lifetime value by understanding why a customer comes back for a second and third purchase, then removing whatever is quietly stopping that
Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent.
Price is often the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier.
Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement.
The race to capture your audience’s attention is relentless. Amid this competition, email marketing automation stands as a potent tool that can change your engagement
The Art of Crafting Personalised Messaging: A Fusion of Psychology and a Balanced Marketing Messaging Strategy. Striking the right balance between promotional, transactional, and conversational
In the changing landscape of email marketing, building a strong subscriber base is paramount. Strategic placement of email sign-up forms on your website can be
Picture this: a virtual tour guide awaiting your customers at the entrance of your digital realm, ready to escort them through a personalised journey that
Creating a loyal customer base is the cornerstone of ecommerce success. The journey doesn’t end with a purchase; it’s just the beginning of a relationship
The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard (MasterCard
Free Peak Readiness Assessment
Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.
Start my free assessmentFree. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.