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Trade Show Internet is a supplier of 3rd party internet (mobile networking) to exhibitors at events and trade shows in the USA. To make new prospects aware of their services, they have been sending a series of 5 emails to purchased lists of people exhibiting at upcoming events in a text only format.
The main challenge for Trade Show Internet was to increase the engagement with these campaigns and therefore, the revenue generated.
Other key challenges included:
eFocus Marketing conducted a full email template review of all 5 creatives currently being sent by Trade Show Internet. Through analysis of over 15 key creative best practice elements and the delivery of personalised recommendations in a comprehensive report alongside wireframe examples, Trade Show Internet was able to pinpoint exact areas that could be optimised and improved to increase performance.
In performing this report, we suggested key recommendations such as:
Since implementing the recommended changes, Trade Show Internet have seen their Conversions increased by 23%, unsubscribes decreased by 56% and Spam complaints decreased by 69% showing a more positive, responsive audience.
Seth Burstein, President at Trade Show Internet comments: “Our goal was to reinvigorate our email marketing efforts to increase revenue. Not only were we able to produce an increase in sales, but our unsubscribes and complaints decreased, a great additional benefit. We look forward to continuing to implement the changes provided by eFocus Marketing and reaping the benefits.”