Pre-preparing your emails for success: Optimising your QA process and email designs for engagement
with John Thies
Omni-Channel – building a cohesive strategy with email marketing at its core with Gavin Laugenie
Attribution modelling – understand where to spend your marketing budget
The Power of Behavioural Science in Email Marketing
Let’s Get Interactive!
Making Your Emails Accessible
Interactive opt ins: Driving Offline Online and Promoting Loyalty Through Innovation
Using Emotional Intelligence to Achieve Email Zen; the human side of email marketing in practice.
Deliverability & the holistic story marketers need to understand for better inbox placement (with 250OK)