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Hi and welcome to another episode of E-telligence.
For this episode of the E-telligence Masterclass, we’re going to talk about the growing role of Artificial Intelligence (AI) and it’s place in our marketing and email marketing strategies. And it’s my absolute pleasure to welcome Victoria Peppiatt – Co-founder and COO of Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology who is joining me in this discussion today!
Victoria leads global operations and is responsible for the success of Phrasee’s global customers, which include eBay, Domino’s, Groupon, JOANN and Virgin Atlantic. With a career spanning more than 20 years, Victoria brings an impressive track record in marketing, technology, and business management to Phrasee. Under her stewardship, Phrasee grew 75% year-on-year in 2019 and in four years has become a $ multi-million technology company.
AI is the buzzword of the moment!
But how many of us actually know what it is and how we can use it in our marketing to improve our results and make better connections with our audience?
A study by Vitreous World based on a survey among global marketers confirmed that many don’t!
I’m always talking about being customer centric and using the right tone, wording, phrasing, content, product recommendations, content recommendations and generally meeting the needs of your customers, surprising and delighting them and actually going above and beyond to start to anticipate their needs before they even know they have them! But many people haven’t yet fully started to explore how technology and machines can better help us to do that – and you are certainly an expert when it comes to that.
According to Microsoft research (‘Maximising the AI opportunity’), organizstions already on the AI journey are outperforming other organisations by 5% on factors like productivity, performance, and business outcomes.
Join Victoria and I for a riveting conversation about..
You can also download a free guide detailing those 5 steps below
If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.