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Hi and welcome to another episode of E-telligence.
Today we’re going to talk about changing the status-quo around email marketing and it’s my absolute pleasure to welcome Mark Ash – CEO of Pure360 to join me in this discussion today!
Mark has over 20 years experience in email and digital marketing. He has held a number of senior leadership roles within the MarTech industry. He started his career at DoubleClick during the early days of digital advertising and has also led the growth of a number of other digital marketing businesses.
Pure360 are the sponsors of the DMA’s most recent reports: the Marketer Tracker (released in March) and the Consumer Tracker (released in January) so we will be referring to some of the stats from those in this episode – if you don’t already have a copy, head over to the Pure360 website and download them via the links above.
These reports both highlight some of the key challenges and trends marketers experience when it comes to creating good email marketing campaigns. These reports both highlight some of the key challenges and trends marketers experience when it comes to creating good email marketing campaigns.
And the world is changing. We have to make sure that our strategies and how we implement these into our daily campaigns is adapting and changing too – otherwise, email as whole wont die, but your results are going to see a steady decline. And we don’t want that!
Having a customer centric approach to your email marketing is absolutely vital. And this means understanding what your customers want as well as how and when you can deliver this to them in a way that’s going to truly connect. Especially when we have times like we’ve seen this year with the global Covid-19 pandemic, but just in day to day life as well. Being human, is key to good email marketing.
Join Mark and I for this episode and discover:
If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.