Episode 16: Kate Barrett

Understand your data, understand your subscribers – send better email!

Hi and welcome to another episode of E-telligence.
Today I wanted to talk about your data!

Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected is imperative to creating a solid email marketing strategy that WORKS! YOU need to take the power in your business and understand your data in order to drive your strategy forward and increase your results.

In this episode, I’ll explore:

  • The five main types of data in your data pyramid
  • Using Artificial Intelligence (AI) to make it easier to spot trends, understand correlations and help you serve content which meets a need the subscriber didn’t even know they had yet
  • How to conduct a data audit to map your data dictionary


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Ready to skyrocket your results?

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.

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