Marketing Manager

As the marketing manager, you will play a key role in generating awareness, engagement, and commercial interest in eFocus Marketing. You will oversee our website, social media, email, content and events marketing –and expand our reach with new tactics, strategies, channels, and partnerships.

We are looking for a gifted marketer with a track record of success; someone with an eye for finding/creating the right content for our audience and delivering it through the optimal channel mix.

You will also understand the power of data to not only track progress against goals, but also to generate campaign content that delivers actionable insights and informs our strategy and marketing investments.

The role will be to support the business owner in generating interest in eFocus Marketing and our services through digital marketing; including social media, websites, SEO, content, events and other relevant channels.

• Position eFocus Marketing as a market leader and ensure our story is positioned in a relevant way, throughout all channels
• Identify and plan differentiated and impactful marketing strategies to drive demand, acquire and retain customers across multiple channels
• Plan and execute integrated marketing campaigns using a variety of channels (web, event, email, social media, etc.) to delight, engage, and nurture prospective clients.
• Ensure seamless execution, data tracking, analysis, and optimisation of campaigns.
• Plan and/or execute against key milestones on the marketing and content calendar, completing tasks according to agreed timelines and communicating any roadblocks to success to appropriate stakeholders in a timely manner.
• Work to achieve growth KPIs with new ideas and innovations
• Provide analytical insights into customer acquisition, behaviour, and characteristics to identify and engage prospects and ensure a steady increase in new customers and retention
• Measure, analyse, and report on campaign and website performance to uncover actionable insights that will increase the efficiency and performance of our marketing efforts.
• Leverage marketing technologies to support the achievement sales goals.
• Recommend and execute testing strategies for landing pages, website, and email marketing to optimise conversion performance to achieve lead generation goals.
• Identify new tactics, strategies, channels, and partnerships to improve reach and performance.
• Create quarterly plans and retrospectives to gather input, share successes and opportunity areas.
• Recommend best practice audience segmentation, behavioural targeting, and in-campaign tactics to improve the effectiveness of our marketing.