An active, engaged and purchasing subscriber demands effective messaging across four key phases of the customer life-cycle

 

Acquisition – growing your list with opted in, active and engaged subscribers.

Conversion – encouraging engagement and driving revenue.

Retention – providing subscribers with relevant and useful content so that they engage with your email marketing, regardless of whether or not they are in-market to make a purchase at that time. Ensuring you gain loyalty from subscribers and encouraging a repeat purchase.

Reactivation – bringing unresponsive subscribers and purchasers back into the business and email programme.

Shine a Light Media work with our clients to ensure messaging is implemented across each of these stages in a way that is engaging to subscribers, to support the ongoing needs of the business and provide an in-depth step by step strategy for individual types of campaign.

 

For example, this could be used to develop strategies for campaigns such as:

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Abandoned basket

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Customer journey mapping project

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Abandoned browse

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List growth

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Reactivation (subscriber / customer)

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Customer loyalty programme