Email Marketing Strategy Audit.

You have inherited someone else’s campaigns, segments and automations, with little explanation of why they exist.

The usual worry is not that something is broken. It is not knowing what is live, what it is doing, and whether any of it is any good, because there are no benchmarks and no documentation to check against.

An email audit answers that. What is actually running, what it is achieving, where the gaps are, and what to fix first.

You get an evidenced view of where your programme stands, the weaknesses that matter commercially, and a prioritised set of changes rather than a list of observations. It is written so you can take it to your own leadership without translating it first.

If you want the same discipline applied across the whole customer relationship rather than the email channel alone, that is a Customer Momentum Review.

Email Strategy

How We Work

The Email Programme Review looks at the following key areas, giving you a clear view of your current situation, identifying areas that are impacting your deliverability and those that are preventing maximum engagement and revenue:

  • The current email marketing landscape
  • Programme performance review and recommendations

Looking at key areas of your email marketing programme including:

  • Email list growth
  • Campaign performance
  • Subscriber engagement: review your end to end strategy to ensure it successfully targets customers at each stage of the email marketing lifecycle
  • Subject lines & content analysis
  • Deliverability review
  • Email content & creative review: how your content renders in the different browsers and devices and ensuring your brand and key messages are being displayed

6 Month Project Plan

The Email Programme Review covers your email programme across 30+ best practice areas.

Findings include identifying areas of vulnerability, as well as areas of opportunity, along with practical and actionable recommendations for adjustments that will move the needle and show results.

Our customised recommendations address a range of email marketing challenges that, when implemented, will allow you to create both small and large gains, improve deliverability and boost engagement, revenue and ROI.

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Free Peak Readiness Assessment

Is your CRM ready for Black Friday?

Answer 22 questions to get your readiness score, your sharpest gap with three actions to take this week, and a to-do list for before, during and after the peak.

Start my free assessment

Free. A few minutes. Black Friday is on 27 November 2026, so the sooner you know, the more you can fix.