In order to gain the most from your email marketing campaigns, deliverability and inbox placement are vital to ensuring you have the best chance of success.

If your emails are not being delivered to your subscribers inbox, they may not see your message at all.

At eFocus Marketing, we have years of experience in email marketing and can help you with all aspects of your deliverability including:

  • Email authentication
  • Increasing your engagement rates to increase inbox placement
  • Email content & coding considerations
  • Warming up new IPs
  • Volume and frequency of broadcasts
  • Database hygiene and email registration process
  • Decreasing complaint rates

Fix deliverability issues and increase your email marketing campaign performance.

We will work with you and your current email service provider (ESP) to increase your deliverability and inbox placement rate.

ESP Switch Management

Choosing a new email service provider (ESP) can be a complicated process – so many vendors to choose from, so many features and so many technical considerations!

We will find:

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The best ESP to suit your needs

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All the features you need

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The best price

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The best way to make your switch over an easy and seamless process

At eFocus Marketing, we have great connections with all types of ESPs and can help you to manage all aspects of your setup or switch including:

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Assisting with ESP selections

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Ensure your subscribe forms point to the right place

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Warming up new IPs

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Ensure your unsubscribe still works

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Data migration from your old system to your new system

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Reintegration of triggered emails