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As at late September 2026. This is a moving picture and I’ll update this page as it moves. The useful thing about designing email for
The 5-Step CRM audit I’d do before planning another campaign Paid partnership post with Omnisend Quick answer: Is your CRM ready for Black Friday? Review
You increase customer lifetime value by understanding why a customer comes back for a second and third purchase, then removing whatever is quietly stopping that
Email performance drops for one of three reasons: 1. your list has gone stale 2. your content has stopped being relevant to segments who used
In the fast-paced world of ecommerce, successful email marketing is all about making meaningful connections with your customers. Enter Artificial Intelligence (AI), a game-changing tool
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list?