eFocus Marketing is a Spotler partner and CRM retention strategy consultancy working with B2B and ecommerce teams. We work inside the platform, not just around it: automation strategy, data audits, CRM integration and deliverability management for clients across the Spotler suite, including Mail+ and Activate.
Where we help
Strategy and audits. Automation and journey audits, data audits across a suite that’s grown through acquisition (CommuniGator, Emailcenter, Pure360 and RedEye are all now Spotler), deliverability checks and reporting reviews, since native reporting is a widely flagged weak point. We start by understanding what’s actually happening in your account, not by recommending a template.
Automation and integration. Journey and automation build, two-way CRM sync setup with Microsoft Dynamics 365 or HubSpot CRM, Shopify, WooCommerce and Magento ecommerce integration via Spotler Connect, and clarity on which module, Mail+, Activate or CRM, you actually need rather than what’s been sold.
Training and enablement. 2-hour masterclasses on automation strategy, segmentation and deliverability, plus 1 and 2-day bespoke in-person workshops for teams building capability in-house, from £500 to £3,000 depending on scope and duration.
How we work
We start every Spotler engagement with an audit, because the platform’s growth through acquisition means capability and consistency can vary depending on which legacy product underlies a given module. We map what you’re actually using against what you’re paying for, then build automation and journey strategy around your data rather than the defaults. The same applies to reporting: since Spotler’s native reporting is a common gap, we build the external view that gives you a genuine read on performance.
Where Spotler isn’t the right fit
Spotler is a strong fit for UK and EU organisations that want GDPR-first data handling and a genuinely European vendor, particularly in B2B and mid-market ecommerce. It’s not built for large-scale enterprise orchestration the way Salesforce Marketing Cloud is, and because the suite has been assembled from several formerly separate products, it’s worth being clear on which module you need before buying, rather than after.
Is Spotler the same company as CommuniGator, Emailcenter, Pure360 or RedEye?
Yes. Spotler Group acquired and rebranded all of these UK email platforms, along with Really Simple Systems, which is now Spotler CRM. If you’re researching one of the older names, you’re looking at what’s now part of Spotler.
What’s the difference between Spotler Mail+ and Spotler Activate?
Mail+ is the core email marketing and automation product, the one most directly comparable to Dotdigital or Mailchimp. Activate is a customer data platform layer for behavioural tracking, personalisation and product recommendations, aimed mainly at ecommerce. Most B2B teams need Mail+ alone; ecommerce brands often need both.
Does Spotler integrate natively with Dynamics, HubSpot or Salesforce?
Microsoft Dynamics 365 and HubSpot CRM have native, two-way sync. Salesforce Sales Cloud is also supported, though it’s worth confirming the exact sync depth for your setup before assuming it matches Dynamics or HubSpot.
How does Spotler compare to Dotdigital or HubSpot?
Spotler’s real edge is European data residency and GDPR-first design, which matters more to UK and EU B2B buyers than US-centric defaults. Against Dotdigital, positioning is similar, though Dotdigital tends to be more enterprise and industry-agnostic. Against HubSpot, Spotler is more focused on email and automation rather than a full CRM and sales suite.
What does a Spotler audit involve?
A structured review of your automations, data setup and CRM sync, a check of what’s actually being used across the modules you’re paying for, and a look at deliverability and reporting, since native reporting is a widely flagged gap worth addressing early.
Is it worth switching to Spotler from Mailchimp or HubSpot?
Usually yes if GDPR-first data handling, genuine CRM sync or more advanced automation matter to you and you’re outgrowing Mailchimp’s simplicity. Less so if you need HubSpot’s full sales and CRM suite rather than a marketing-focused platform.
Get in touch
Ready for the strategy layer that goes with the platform? Get in touch or call 01689 258 210.
