eFocus Marketing is an Omnisend partner and CRM retention strategy consultancy working with ecommerce brands. We work inside the platform, not just around it: automation and segmentation audits, billable-contact cost reviews, deliverability management and migration planning for clients moving from other platforms.
Where we help
Strategy and audits. Automation and segmentation audits, billable-contact audits since Omnisend counts cart abandoners and non-subscribers toward your bill, which catches most accounts out, campaign reviews and deliverability checks. We start by understanding what’s actually happening in your account, not by recommending a template.
Automation and integration. Workflow build and refinement beyond the prebuilt templates, multi-store consolidation across Omnisend’s support for up to 500 stores per account, SMS compliance setup, and the CRM connections Omnisend doesn’t offer natively, built through the right middleware rather than left unplanned.
Training and enablement. 2-hour masterclasses on automation strategy, segmentation and deliverability, plus 1 and 2-day bespoke in-person workshops for teams building capability in-house, from £500 to £3,000 depending on scope and duration.
How we work
We start every Omnisend engagement with an audit: what your automations and segments are actually doing, what’s driving your billable-contact count, and where the platform’s ecommerce-native features, product recommenders, cart-abandonment flows, sales attribution, are underused. Omnisend is built to be simple to run, but simple to run isn’t the same as strategically sound, so we build around your data and customers rather than the default templates. The same discipline applies to migrations in or out of the platform.
Where Omnisend isn’t the right fit
Omnisend is built for SMB to mid-market ecommerce, and it doesn’t try to be more than that: once a brand needs deeper predictive analytics, native CRM integration or enterprise-scale data handling, it’s usually time to look at Klaviyo or a platform built for that scale. It also has no native Salesforce integration, so if CRM connectivity is central to your marketing, that’s a real constraint to plan around, not an afterthought.
Is Omnisend good for a small Shopify store?
Yes, it’s built specifically for smaller and mid-market ecommerce brands, with a genuinely usable free tier and straightforward paid pricing. The catch is that Omnisend counts cart abandoners and non-subscribers as billable contacts, so your invoice can be higher than your subscriber count would suggest.
How does Omnisend compare to Klaviyo or Mailchimp?
Omnisend is simpler and cheaper than Klaviyo at equivalent contact volumes, with web push and multi-store support built in as standard. Klaviyo has the edge on predictive analytics and more advanced automation triggers. Versus Mailchimp, Omnisend is ecommerce-native from the ground up, with product recommenders and cart-abandonment flows Mailchimp doesn’t offer in the same depth.
What can an Omnisend consultant do that the platform’s own support can’t?
Omnisend’s support handles platform issues, not strategy. A consultant audits your billable-contact costs, builds automation and segmentation strategy beyond the prebuilt templates, and plans migrations and multi-store consolidation properly.
Does Omnisend integrate with Salesforce?
Not natively. There’s no first-party Salesforce or CRM connector, so any connection has to run through third-party middleware like Zapier or Make. That’s fine for simple use cases but worth planning properly if CRM data matters to your marketing.
What does an Omnisend audit involve?
A structured review of your automations, segments and billable-contact drivers, your deliverability setup, and a map of where the platform’s ecommerce-specific features are being underused against what good looks like on the platform.
Is it worth switching to Omnisend from Mailchimp or Klaviyo?
From Mailchimp, usually yes once you need ecommerce-native automation Mailchimp doesn’t do well. From Klaviyo, it depends: Omnisend is cheaper and simpler, but if you need Klaviyo’s deeper predictive analytics or CRM integration, switching down can cost you capability, not just money.
Get in touch
Ready for the strategy layer that goes with the platform? Get in touch or call 01689 258 210.