eFocus Marketing is a CRM and retention strategy consultancy working inside Ometria for retail and ecommerce brands. We work inside the platform, not just around it: data and identity audits, segmentation strategy and campaign orchestration for teams running their customer data and lifecycle marketing through Ometria.
Where we help
Strategy and audits. Data and identity-resolution audits, segmentation and campaign reviews, and turning Ometria’s built-in retail reporting and Architect AI insights into an actual campaign calendar rather than a dashboard nobody acts on. We start by understanding what’s actually happening in your account, not by recommending a template.
Automation and integration. Segmentation and orchestration build across email, SMS, push, on-site and direct mail, Shopify and Salesforce Commerce Cloud integration, and the data hygiene work that a platform built around unified customer profiles depends on.
Training and enablement. 2-hour masterclasses on segmentation strategy, reporting and campaign orchestration, plus 1 and 2-day bespoke in-person workshops for teams building capability in-house, from £500 to £3,000 depending on scope and duration.
How we work
We start every Ometria engagement with a data audit, because a customer data platform is only as good as the identity resolution and data hygiene underneath it. We map what data is actually flowing in, how profiles are being resolved, and where segmentation and orchestration are underused against what the platform can genuinely do. Ometria has a real learning curve and reporting complexity that a lot of teams don’t get the most from, so we focus on turning its capability into a working campaign programme, not just a well-configured dashboard.
Where Ometria isn’t the right fit
Ometria is built for retailers who’ve outgrown a generic ESP and need genuine customer data unification, not for brands still working out their basic lifecycle programme. It’s sold on custom enterprise pricing with no self-serve tier, so it’s a serious commitment better suited to mid-market and enterprise retail teams than smaller brands, who are often better served by a platform like Klaviyo or Omnisend first.
Is Ometria a CDP, an ESP, or both?
Both. Ometria consolidates customer data from ecommerce platforms, POS, loyalty and other systems into unified profiles, then lets you orchestrate campaigns across email, SMS, push, on-site and direct mail from that same data. It’s a customer data and experience platform, not a pure send tool.
How does Ometria compare to Klaviyo?
Ometria positions itself for retailers who’ve outgrown Klaviyo’s more self-serve model, with deeper reporting, retail-specific built-in metrics and dedicated account support. Klaviyo is faster to get started with and cheaper at smaller scale; Ometria’s strength shows once data complexity and reporting needs grow.
What can an Ometria consultant do that the platform’s own team can’t?
Ometria’s customer success team supports the platform, not your strategy. A consultant audits your data and identity resolution, builds segmentation and orchestration strategy, and turns the platform’s reporting and AI insights into a working campaign plan.
Does Ometria integrate with Salesforce?
Yes, Ometria connects with Salesforce Commerce Cloud as well as Shopify and Shopify Plus, typically via integration platforms like Patchworks or Tray.ai to manage and extend those connections properly.
What does an Ometria audit involve?
A structured review of your data sources and identity resolution, your segmentation and campaign setup, and how well the platform’s built-in reporting and AI insights are actually being used against what good looks like for a retailer your size.
How long does Ometria implementation actually take?
Ometria’s own positioning claims around ten weeks against Salesforce Marketing Cloud’s twelve months or more, which is broadly consistent with a platform built specifically for retail rather than a general-purpose enterprise suite. Actual timelines depend heavily on your existing data quality and integration complexity.
Get in touch
Ready for the strategy layer that goes with the platform? Get in touch or call 01689 258 210.