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There are a number of email marketing myths that constantly circulate. In this article I aim to debunk 8 of the most common email marketing
I recently put out a question to my social media followers asking them what the term ’email marketing’ meant to them. The first response I
Email marketing can be a complex beast! Especially when it comes to deliverability. Here are 5 actionable tips to increase engagement with your email campaigns.
Do you want all your recipients on the same list in Mailchimp rather than separate lists? Do you want to be able to create one
This post was originally posted on the DMA Email Marketing Blog. Over the last decade or so, marketers have faced many challenges with deliverability (getting
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their
Are you getting as much from your email marketing database as possible? Segmenting your list into different profiles is an effective way to target your subscribers and send them messages, products or special offers that are more likely to get a response.
Email marketing can be tricky and involves a lot more than just pressing the send button, so outsourcing your email marketing to a consultant (or a team of consultants like us!) will help your business achieve its goals and the best results from time, effort and money spent.
With obstacles not only blocking your path into the inbox but also how your email is viewed and treated when it gets there, our job as email marketers has become even tougher. So we thought we would put together our list of top 5 things to look at in regards to your deliverability:
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