Meet Kate Barrett
Meet Kate Barrett.
Strategy. With a human perspective.
Kate Barrett is the founder of eFocus Marketing, a CRM strategy consultancy helping established ecommerce and consumer brands turn customer relationships into sustainable commercial growth.
Independent expertise. Human understanding.
A second brain
alongside your team.
Kate works with CRM and marketing leaders on retention, customer lifetime value and the decisions that sit underneath both, as a second brain alongside their team rather than a replacement for it.
Email remains central to that work, and eFocus continues to provide specialist email consultancy and training, as part of that wider CRM work, to companies around the world. It is where most CRM programmes do the bulk of their work, and where a good strategic decision is most easily lost in delivery.
Explore how we can help ↗Author of E-telligence
CRM & Email marketing.
A different way of thinking.
Kate is the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’
Explore E-telligence ↗
The thinking behind the work
Customer understanding.
Better decisions.
She is the creator of the frameworks the consultancy is built on:
- Customer Drift diagnoses where a customer relationship is weakening before revenue moves.
- Customer Momentum provides the five strategic principles that deliberately strengthen it.
- Next Best Customer Decision Framework decides what to do first.
- Customer Relationship Maturity Model assesses your organisation’s capability to build, manage and grow customer relationships.
Together they form the Customer Progression Model.
Explore our approach ↗Strategy, capability & delivery
Experience your team
can draw on.
With a proven track record and over 17 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.
Read client results and feedback ↗Sharing the expertise
Speaking. Teaching.
Challenging the thinking.
Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM and CIM, Kate is always up to date with the latest email marketing news, trends, and techniques to feed her passion for the industry.
Explore training & workshops ↗
Conversations that move things forward
A shared table.
A fresh perspective.
She also hosts the CRM Marketing Leaders Supper Club, an invitation-only dinner for senior CRM and marketing leaders, and speaks regularly on CRM strategy and customer decision-making.
Discover the Supper Club ↗Your next move
