Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 17 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.
Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM and CIM, Kate is always up to date with the latest email marketing news, trends, and techniques to feed her passion for the industry.
Kate is the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’
Working with Kate and eFocus Marketing has been hugely beneficial for Tech Show London.
Offering a holistic approach, they helped re-build our email campaigns from the ground up. Introducing important considerations around audience segmentation, journey mapping, and best practices for creating content, we experienced phenomenal audience growth for our 2023 event.
We’ll be enlisting eFocus Marketing’s expertise once again in 2024!
Working with eFocus Marketing has been one of the most productive and beneficial things we have done. Working almost from scratch, they were able to give us an amazing amount of help to kick-start our email marketing channel, which has performed better than we had hoped for! We really appreciate all of this and are so grateful to have worked with someone who has such great expertise and knowledge to help us. They really made something that was quite overwhelming, very exciting with lots of guidance and direction!
Kate has been teaching a four-workshop series on email marketing for the DMAnc.org as part of our digital marketing certification program for the past two years. She is one of our highest rated instructors, and continually receives extremely positive written and verbal feedback from professionals taking her courses. She continues to innovate and come up with new course ideas, and is an absolute pleasure for me to collaborate with.
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