Kate Barrett - Shine a Light Media

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.

With a proven track record and over 17 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.

Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.

Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM and CIM, Kate is always up to date with the latest email marketing news, trends, and techniques to feed her passion for the industry.

Kate is the author of the book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is

Kate Barrett IDM Ad:tech 2013

Kate Barrett speaking at Ad:tech



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“Kate is a real pleasure to deal with and sits amongst a rare breed of digital marketing specialists who just ‘get it’. Kate has an in-depth understanding of e-mail marketing and knows exactly how to drive successful campaigns to generate ROI. Not only this, but Kate totally understands what she needs to do to achieve exceptional inbox delivery through careful use of data and IP management.  Kate is a great person to do business with and totally professional.”

Simon Adams – Director & Head of Client Services – DBG


“Kate brought a fresh perspective to our marketing activities and in particular email marketing. Passionate, committed and endlessly enthusiastic about everything she does I will miss the exchange of ideas and the significant contribution to brought to the table whenever we met.”

Michael Lefante – Managing Director – INUNI (London School of Business and Finance)


Kate is an extremely talented online marketing specialist with an incredible head for detail coupled with a strong knowledge of web analytics.  She is very adept in cross functional communication and relationship building and has great problem solving and deadline management skills.”

Melanie McKinnon – Global eStrategies Director – Trafalgar Tours