+44(0)1689 258 210 | enquiries@e-focusmarketing.com
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
A structured, evidence-led review of your CRM programme, covering strategy, data, technology and execution, so you know precisely what to fix first, not just that something needs fixing.
You’ve got the dashboards.
You’ve probably got a few theories, deliverability’s slipping, segmentation’s too broad, the automation platform isn’t being used properly.
What’s usually missing is a single, evidence-led view that connects all of it, so the next investment goes where it actually matters instead of wherever the loudest opinion in the room points.
Built on the same method behind everything we do, the Audit runs through our Discover and Decide stages.
We diagnose where customer relationships are weakening and where there’s room to strengthen them, across the whole lifecycle.
Customer Drift spots the early warning signs.
Customer Momentum identifies what would build things back up.
Not every good idea deserves your budget first.
We score every option against customer impact, commercial value, strategic fit, evidence and feasibility.
The Next Best Customer Decision Framework takes all of this into rank what to act on first for maximum impact.
We strategically plan campaigns and automations around the lifecycle, execute, test with discipline, and evaluate honestly.
What we learn feeds straight back into the next planning cycle and roadmap.
Through our proprietory planning frameworks, we bring your strategy to life.
The Customer Relationship Maturity Model (CRMM) is a periodic, organisation-level check across eight capabilities that drive CRM performance, from customer understanding to continuous learning.
It’s not part of the day-to-day cycle, it’s what tells us where to focus in our Discover stage, and what changes as your capability grows.
Start your free CRM Maturity Score to see where you stand right now.
By redesigning the onboarding experience, improving journey sequencing and increasing lifecycle engagement at key decision points.
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By refining lifecycle messaging, segmentation and conversion journeys to better align with customer intent and behaviour.
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By improving welcome journey content, personalisation and subscriber nurturing to increase early-stage engagement and action.
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