Before we dive into the first Tuesday Quick Tip Video of this month, I’d like to share with you some staggering facts which marketers have collected, just so that you’re in no doubt about how effective automated email campaigns are:-

  • They¬†have a 96% higher open rate than ordinary emails
  • They have a 125% higher ‘click-through-rate’ than emails that aren’t automated
  • There is a 10 times higher transaction rate.

These facts should really motivate you into learning as much as you can about automated or ‘triggered’ emails.

Let’s get started with today’s video and find out why you should be using automated email campaigns!

Next week I’ll be talking about how to plan automated emails so don’t forget to tune in!