by Kate Barrett | May 28, 2015 | Advanced, Beginner, Testing
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5 steps to get started here >) But what exactly is testing when it comes to email marketing? Well we have two main options: A/B...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Best Practice, Testing
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I...
by Kate Barrett | Feb 7, 2014 | Advanced, Beginner, DMA Email Marketing Blog Post, Testing
This post was originally posted on the DMA Email Marketing Blog. Have you noticed just how overwhelming it is? The noise is loud, really loud! The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party?...
