by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Mar 27, 2015 | Advanced, Beginner
Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses! Have a question you’d like answered? Drop me a message on our Facebook page here, join the Facebook Group or email me at...
by Kate Barrett | Mar 20, 2015 | Advanced, Beginner, Best Practice, Email marketing consultancy, Planning, Shine a Light Media News
I just wanted to drop in and share a little story with you today. Last weekend was my 30th birthday – we laughed, drank a little (;-)), ate a lot and enjoyed a wonderful weekend with our closest and dearest friends. But it nearly didn’t turn out like...
by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business
Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...
by Kate Barrett | Feb 13, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice, Inactive Subscribers
When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with...
