by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business
Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...
by Kate Barrett | Apr 30, 2014 | Advanced, Beginner, Deliverability
Email marketing can be a complex beast! Especially when it comes to deliverability. One element that ISPs such as Hotmail, Yahoo and Gmail now use to determine your placement in either the inbox, junk folder or neither (!) is the amount of positive (or negative)...