by Kate Barrett | Sep 23, 2015 | Advanced, Beginner, Best Practice Email Examples
In the run up to Christmas, the key date for all retailers is your last postage (shipping date). But what can you do after this date has passed to still generate sales for your business? Vouchers! So I’ve rounded up 3 examples of other retailers using this...
by Kate Barrett | Sep 23, 2015 | Advanced, Beginner, Best Practice Email Examples
Buyagift What’s Good? In this email, Buyagift are offering an extra 20% off everything, exclusively to their email subscribers. Adding email exclusive offers/discounts/information is a great way to build the relationship and make them feel special. They have...
by Kate Barrett | Jul 8, 2015 | Advanced, Best Practice, DMA Email Marketing Blog Post, Video Quick Tip
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice. Each month we hold a lively debate on...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Testing
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5 steps to get started here >) But what exactly is testing when it comes to email marketing? Well we have two main options: A/B...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Best Practice, Testing
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I...
