So, you’ve started growing your list and getting subscribers to join, but what do you do next?!

In Part 1 of today’s videos, I’ll be discussing:

– How you stay at the front of your subscribers’ minds
– How often you should be emailing subscribers
– What exactly does email engagement mean?

Take a look at your last 6 months of stats in your ESP. What are your average engagement rates?

As mentioned, here is the link to the Mailchimp Benchmarks video:

http://mailchimp.com/resources/research/email-marketing-benchmarks/

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Of course content is king in any email you send, but there are other things you can do to optimize your email creative.
In Part 2 of today’s videos, I will discuss:
– The actual anatomy of an email by demonstrating on my own screen
– Key areas of an email to optimize
– My top 5 tips for email success!
Take a look at your email template – are there any tweaks you can make before your next send to improve it?
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See you all next week!