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How to Conduct a Data Audit  – Cheat Sheet

How to Conduct a Data Audit – Cheat Sheet

How to Conduct a Data Audit Understand your data, understand your subscribers – send better email! Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected, is imperative to creating a solid email...
Email Marketing Split Test Kit

Email Marketing Split Test Kit

Email Marketing Split Test Kit Discover how to implement strategic email marketing tests that you can learn from Testing is an important strategy in your armoury to ensure your campaigns generate the results you need and desire. Implementing a well documented and...
Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response...
Automated Campaigns Checklist

Automated Campaigns Checklist

Automated Campaign Checklist My formula for creating automated email campaigns that get results An easy to follow checklist to follow when planning your automated emails The ratio of sales content to value you should be providing in your email content Want to know the...