Your Essential Guide to Conversion Rate Optimisation (CRO)
Your Essential Guide to Conversion Rate Optimisation (CRO) Optimise your website to increase conversions There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out...
How to Conduct a Data Audit – Cheat Sheet
How to Conduct a Data Audit Understand your data, understand your subscribers – send better email! Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected, is imperative to creating a solid email...
Attribution Modelling – Understand where to spend your marketing budget
Attribution Modelling Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution...