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The State of Email Sign-Ups: Research

The State of Email Sign-Ups: Research

The State of Email Sign-Ups UK Vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting...
Your Essential Guide  to Conversion Rate Optimisation (CRO)

Your Essential Guide to Conversion Rate Optimisation (CRO)

Your Essential Guide to Conversion Rate Optimisation (CRO) Optimise your website to increase conversions There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out...
How to Conduct a Data Audit  – Cheat Sheet

How to Conduct a Data Audit – Cheat Sheet

How to Conduct a Data Audit Understand your data, understand your subscribers – send better email! Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected, is imperative to creating a solid email...
Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response...