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How to Conduct a Data Audit  – Cheat Sheet

How to Conduct a Data Audit – Cheat Sheet

How to Conduct a Data Audit Understand your data, understand your subscribers – send better email! Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected, is imperative to creating a solid email...
Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide

Reactivation & Re-permissioning Guide Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response...
9 Top Tips to Reduce Your Email Marketing Complaint Rate

9 Top Tips to Reduce Your Email Marketing Complaint Rate

9 Top Tips to Reduce Your Email Marketing Complain Rate A high complaint rate is a sign that something is not hitting the mark with your mailings. Complaints are also one of the main elements ISPs will look at when determining your deliverability and Inbox Placement....