Attribution Modelling – Understand where to spend your marketing budget
Attribution Modelling Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution...
Reactivation & Re-permissioning Guide
Reactivation & Re-permissioning Guide Win back inactive customers and email subscribers Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response...