Your Essential Guide to Conversion Rate Optimisation (CRO)

Optimise your website to increase conversions There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, landing pages, and for […]

The State of Email Sign-Ups

UK vs USA To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. By opting in to these top-of-funnel forms and examining their opt-in processes, we aimed to gain a […]

How to Conduct a Data Audit

Understand your data, understand your subscribers – send better email! There is no such thing as a perfect website – there is always the opportunity to test, learn and improve Conversion Rate Optimisation is the process of finding out what works and what doesn’t in a specific area – for example on your PPC ads, […]

Attribution Modelling

Understand where to spend your marketing budget Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. So, for anyone who’s not sure, attribution modelling is the way in which you calculate which marketing touchpoint and channel has contributed to a […]

Email Marketing Split Test Kit

Discover how to implement strategic email marketing tests that you can learn from Testing is an important strategy in your armoury to ensure your campaigns generate the results you need and desire. Implementing a well documented and ongoing testing strategy into your business can provide both quick wins and big wins! Subscribe now and not […]

Automated Campaigns Checklist

My formula for creating automated email campaigns that get results An easy to follow checklist to follow when planning your automated emails The ratio of sales content to value you should be providing in your email content Love this? Here are some others you might like…

Creating a High Converting Welcome Email Series

Quick reference guide How an automated welcome series provides an incredible opportunity to build and nurture the relationship, develop brand loyalty, and prompt sales. The key elements needed to implement an engaging welcome email series that starts a mutually rewarding customer relationship properly in the right way. How to build interest and engage new subscribers […]

E-telligence Quick Reference Guide

Email marketing isn’t dead the way you’re using it is The #1 way you can take control of your email marketing campaigns and start making a difference to your results IMMEDIATELY The 3 key areas to focus in on to increase the opens, clicks and conversions on the campaigns you’re sending The #1 strategy GUARANTEED […]