Press Release 23 July 2014

The Email Marketing Academy

Immediate Release: Wednesday 23 July 2014

Press release

Learn how to grow your business with the Beginners Guide to Email Marketing

A new programme has just been launched to help teach people how to use email marketing . Having worked in the industry for over a decade, online marketing expert Kate Barrett could see there was a need for an easy to use online training and has written the Beginners Guide to Email Marketing – an online modular training programme which provides small businesses and entrepreneurs with everything they need to know about using email marketing effectively.

Many companies are put off by using email marketing simply because of its association with spam or junk mail. But done properly, email has proved to be one of the most effective ways to communicate with a targeted audience, develop a business and generate revenue.

Kate Barrett, Owner of the Email Marketing Academy explains:

“ This programme is designed especially for anyone who is not sure how to make the most of email marketing. It consists of nine short easy to understand modules which address key issues including how to get started, where to focus time and effort, important legal regulations and various tried and tested techniques. Users are able to work at their own pace, follow video tutorials and download resources such as ‘cheat sheets’ checklists and template copy. The course also explains how to follow up and develop a successful email marketing campaign that enables you to build lasting relationships with your audience and potential clients.”

Michael Lefante, CEO Lefante Partners Ltd recommends the programme:

“If you haven’t done any email marketing for a while or are a complete novice, there’s no better place to start than with ‘The Email Marketing Academy’. From the basics of growing your database and content development all the way through to advanced contact strategies, tracking and reporting, there is something here for everyone. As someone who has worked in the digital marketing arena for some years I’d have no hesitation in recommending this course for those who consider themselves beginners or intermediates to email marketing.”


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Contact Kate Barrett on 07938 351 026 or email

Notes to editors:

  1. Available to purchase for £97 directly through the website:
  2. The Email Marketing Academy is owned and operated by Shine a Light Media Ltd .
  3. According to recent statistics from the Direct Marketing Association (DMA), email produces a return on investment (ROI) of over £24 for every marketing £1 spent.
  4. A recent study by McKinsey and Company, concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.



More information

After working in online and email marketing for over a decade, Kate was keen to use her knowledge and share her passion and set up Shine a Light Media in 2012. She has worked on thousands of email campaigns worldwide and is adept at helping companies create strategic plans to ensure relevant, targeted and high-impact communications, increase customer engagement and solve complex problems such as high complaint rates or decreasing deliverability. Researching, speaking, blogging, Kate has a place on the Direct Marketing Association (DMA) email council communications hub which means that Kate is always up to date with the latest email marketing news to feed her passion for the industry. In response to customer enquiries Kate decided to create The Email Marketing Academy in 2014.


For client testimonials:

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If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.

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