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Episode 9

Expert Masterclass: Making Your Emails Accessible

Today it is my pleasure to welcome Elliot Ross from Taxi For Email to join me on our monthly E-telligence Masterclass session.

Getting the design of your email right is such an important part of the email marketing mix. If you don’t make your content easy to read and interact with, you’ll diminish the impact of your message.

And one of the most frequently overlooked areas, and yet a vitally important part of the design process, is to ensure that your emails are accessible – making sure that you create and send emails that every subscriber can read and understand, regardless of whether they have a visual impairment or disability.

According to the World Health Organization (WHO), 1.3 billion people worldwide live with some form of visual impairment, with 217 million living with moderate to severe vision impairment. Approximately 36 million people worldwide are blind and 246 million have low vision.

To put that into context, the UK population in 2019 is about 67.6 million

WHO also estimates that more than 1 billion people worldwide – or 15% of the global population – live with some form of disability. And we can’t don’t forget colour blindness at varying degrees and other temporary ailments that might be an issue when interacting online.

Join Elliot and I as we discuss how you can make your emails accessible across 4 key areas; Hearing, Visual, Dexterity and Cognitive requirements.

 

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If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.

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