Episode 25

Expert Masterclass: Move from batch & blast to eCommerce email automation heaven

with Chloë Thomas

Hi and welcome to another episode of E-telligence.

Today my fabulous guest, Chloë Thomas from eCommerce MasterPlan, and I are talking about how to make the move from batch and blast to automation heaven specifically for retailers (although of course, its always great to learn from other industry’s so if you’re listening in, stay tuned and there’ll be lots of tips and tricks you can pick up too!)

The days of batch and blast, sending the same thing to everyone are dwindling, and if you want to stay ahead of your competitors and stand out in the inbox, you have to use that knowledge to deliver messaging that’s relevant to them in that moment.

Right message, sent to the right person, at the right time.

Automated campaigns will be some of the highest performing campaigns in your strategy and by meeting the needs of your customers and prospects in the RIGHT way, you’ll reap the rewards.

Join Chloe and I in this episode and discover…

  • Why it is so important, for retailers in particular, to consider their automated campaign strategy alongside their regular manual campaigns
  • Examples of automated campaigns you need to implement for your ecommerce business initially
  • Time saving tips to help you create automated campaigns faster
  • How to find the right platform(s) to support your needs

Get in Touch

I’ve got a load more fantastic content planned for you in 2020 so watch this space! And if there is a specific subject you’d like me to explore on the podcast or you simply want to reach out and say hi, or discuss how we can work together to sky rocket your email marketing, get in touch below.

And don’t forget to subscribe to the podcast on iTunes, Spotify or whichever podcast provider you’re listening through, follow us on Youtube for more video-based content and find eFocus Marketing on all the socials.

Many thanks to Happy Accident Productions for producing this podcast.

Listen on PodBean

(Google link coming soon)