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Episode 17

Expert Masterclass:
Understanding the Customer Journey to Create a Customer Centric Email Marketing Programme

with Kate Barrett

Hi and welcome to another episode of E-telligence.

Today I’m talking about sending the right message to the right person at the right time, through the right channel, by understanding your customer lifecycle.

Listen in with Kate Barrett and discover…

  • • The 5 stages of the customer lifecycle

  • • How to treat your customers and prospects differently based on their current needs. (your aims, their key behaviours and examples for each stage)
  •  Conducting customer journey mapping for personas

Get in Touch

I’ve got a load more fantastic content planned for you in 2020 so watch this space! And if there is a specific subject you’d like me to explore on the podcast or you simply want to reach out and say hi, or discuss how we can work together to sky rocket your email marketing, get in touch below.

    And don’t forget to subscribe to the podcast on iTunes, Spotify or whichever podcast provider you’re listening through, follow us on Youtube for more video-based content and find eFocus Marketing on all the socials.

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