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Episode 16

Expert Masterclass:
Understand your data, understand your subscribers – send better email!

with Kate Barrett

Hi and welcome to another episode of E-telligence.
Today I wanted to talk about your data!

Having an in depth understanding of what data you have in your business, where it is, how it is used and why it’s collected is imperative to creating a solid email marketing strategy that WORKS! YOU need to take the power in your business and understand your data in order to drive your strategy forward and increase your results.

In this episode, I’ll explore:

  • The five main types of data in your data pyramid

  • Using Artificial Intelligence (AI) to make it easier to spot trends, understand correlations and help you serve content which meets a need the subscriber didn’t even know they had yet
  • How to conduct a data audit to map your data dictionary

Get in Touch

I’ve got a load more fantastic content planned for you in 2020 so watch this space! And if there is a specific subject you’d like me to explore on the podcast or you simply want to reach out and say hi, or discuss how we can work together to sky rocket your email marketing, get in touch below.

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