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Today it is my pleasure to welcome Kait Creamer from Scaled Agile to join me on our monthly E-telligence Masterclass session.
Kait is the Email Marketing Manager at Scaled Agile and a passionate advocate of empathetic “surprise and delight” email marketing.
Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. 2019 Stefan Pollard Email Marketer of the Year award winner, featured on Phrasee’s “Who to Follow” series, and vice chair of the EEC’s Events and Education committee, she’s an expert and enthusiast in email, customer data, and marketing automation, always pushing for next best customer-centric campaign. Just like us, she believes in beautiful design, protecting the subscriber, clean copy, and relentless innovation in email.
During the interview, Kait and I discussed truly understanding who your customers and prospects are, when you should be talking to them and why, as well as linking that together to come up with a comms strategy that works for the individual subscribers.
We also talked about:
If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results.