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Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly,...
Deliverability Troubleshooting Decision Tree
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...
Pop ups – the Marmite of the marketing world
Pop-ups are the Marmite of the marketing world; you either love them or you hate them. But using a well-timed and designed pop-up can be a great way to increase your conversions to sign-up. The beauty of pop-ups is their intrusive nature but just be careful not to...