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Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier.
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.