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The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier.
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.
Truly, understanding what your email marketing subscribers want from you that will help, excite and engage them, starts with having the right data (in the right place in your business so that it can be used in the most productive way).