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Tips for Reactivating Subscribers
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...
What is personalisation—really?
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. While 99% of marketers say personalisation helps advance customer relationships, marketers struggle...
Email marketing predictions: 2021 (& 2020 round up)
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...