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Email Marketing Abandoned Basket/Browse Campaigns – Making the most of your campaigns (tips from 4 email experts!)
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It is, however, an opportunity to learn about your customers and your conversion funnels. You can...
Tips for Reactivating Subscribers
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...
What is personalisation—really?
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. While 99% of marketers say personalisation helps advance customer relationships, marketers struggle...