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Email marketing predictions: 2021 (& 2020 round up)
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
Transactional Emails: Create an experience subscribers will rave about
The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier.
Adapt or Die: Encouraging Loyalty during COVID-19 and beyond
We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die.