Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # eFocus Marketing: eFocus Marketing is a CRM strategy consultancy helping senior CRM and marketing leaders increase retention and customer lifetime value. ## Sitemaps [XML Sitemap](https://e-focusmarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Why do customers stop buying?](https://e-focusmarketing.com/why-do-customers-stop-buying/): Customers stop buying when the relationship stops earning its keep, not when a competitor cuts their price by ten percent. Price is often the excuse a customer reaches for once trust, relevance or attention has already quietly drained away, and by the time someone actually lapses, the decision was usually made weeks or months earlier. - [Why has our email performance dropped?](https://e-focusmarketing.com/why-has-email-performance-dropped/): Email performance drops for one of three reasons: - [Customer Lifetime Value Calculator](https://e-focusmarketing.com/customerlifetimevaluecalculator/): Most Customer Lifetime Value calculators only tell you half the story. This one shows you both: what a customer generates in revenue, and what they actually generate in profit once margin is factored in, so you know what you can genuinely afford to spend acquiring and keeping them. - [The Big Gmail AI Leap: What Email Marketers Need to Prepare for in 2026](https://e-focusmarketing.com/gmail-ai-for-email-marketers/): In 2026, Gmail AI is reshaping email marketers strategies by interpreting and prioritising messages before subscribers ever open them. This means new AI-driven inbox demands clearer content structure, stronger engagement signals and a strategy built for relevance, not just delivery. Learn how to adapt your campaigns and thrive in the era of Gmail’s generative intelligence. - [Mastering A/B Split Testing for Ecommerce Email Campaigns: Elevate Your Impact](https://e-focusmarketing.com/split-testing-ecommerce/): In email marketing, success is often determined by the ability to decipher what truly resonates with your audience. A/B split testing is a powerful tactic that empowers marketers to uncover the most effective strategies for their ecommerce email campaigns.  - [The Problem with Email Open Rate](https://e-focusmarketing.com/email-open-rate-problem/): Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient engagement. - [Unveiling the Potential: 5 Reasons Email Marketing Automation is Your Success Catalyst](https://e-focusmarketing.com/unveiling-the-potential/): The race to capture your audience's attention is relentless. Amid this competition, email marketing automation stands as a potent tool that can revolutionise your engagement strategies and drive remarkable results. - [Mastering Your Email Marketing Campaign Calendar: Tips for Marketing Managers](https://e-focusmarketing.com/master-email-marketing-tips-managers/): In this blog we’re exploring key tips to manage your email marketing campaign calenda, keep your campaigns on track, maximise engagement, and drive conversions. - [Maximising Your Email Marketing Success: Leveraging 3 Core Data Pieces for Hyper-Personalised Product Recommendations](https://e-focusmarketing.com/maximising-email-marketing-success/): In the ever-evolving landscape of email marketing, personalisation has become the Holy Grail for boosting engagement and conversion rates. For eCommerce brands, harnessing the power of data-driven personalisation can make all the difference. - [Unleash the Power of Email Marketing Personalisation: 4 Advanced Ecommerce Email Segmentation Techniques](https://e-focusmarketing.com/unleash-the-power-of-personalisation/): In email marketing, personalisation isn't just a buzzword – it's the now at the core of engaging, converting, and retaining customers.  - [eFocus Marketing and Spotler UK Join Forces to Unlock Your Email Marketing Success](https://e-focusmarketing.com/efocus-marketing-and-spotler-partnership/): We are thrilled to announce an exciting new chapter in the world of email marketing, as eFocus Marketing and Spotler UK join forces in a strategic consulting partnership. - [Using data effectively in a cookieless future – New Webinar Series With Footprint Digital](https://e-focusmarketing.com/data-cookieless-future-webinar-series-footprint-digital/): Join us for the first of three videos, wrapping up our series on data in a cookieless future. - [3 Key Ways to Collect Valuable Zero Party Data & Elevate Your Email Marketing Campaigns](https://e-focusmarketing.com/3-ways-to-collect-zero-party-data/): In the world of email marketing, relevance is the key to unlocking engagement and conversions. Enter zero-party data – a goldmine of insights provided willingly by customers themselves. - [Driving Sales and Customer Loyalty with Email in 2024 – Watch the Webinar Replay](https://e-focusmarketing.com/driving-sales-and-customer-loyalty-with-email-in-2024-webinar-replay/): Webinar Recording Now Available! - [Unveiling eFocus Marketing & Spotler’s New Podcast: Email & Beyond](https://e-focusmarketing.com/efocus-marketing-spotler-podcast-emailbeyond/): We are thrilled to announce the launch of the eFocus Marketing & Spotler podcast 'Email & Beyond', your go-to destination for actionable insights, industry secrets, and transformative strategies. - [Navigating Customer Lifecycles with Email Marketing: The 5 Essential Stages Explained](https://e-focusmarketing.com/navigating-customer-lifecycles/): The customer lifecycle is a framework that guides your brand's interactions with customers from the first spark of interest to long-lasting loyalty. - [The Art of Crafting Personalised Messaging: A Fusion of Psychology and a Balanced Marketing Messaging Strategy.](https://e-focusmarketing.com/psychology-and-marketing-strategy/): When exploring a balanced messaging strategy, understanding the intricacies of human psychology and combining it with a well-balanced game plan across different delivery platforms like Email, SMS, and WhatsApp forms the cornerstone of highly effective marketing that resonates with your audience. - [Crafting Effective Email Marketing Goals for 2024 and beyond](https://e-focusmarketing.com/email-marketing-goals/): Email marketing remains a steadfast pillar of success for ecommerce brands. - [Unlocking Success: Strategies to Boost Email Sign-Ups for Ecommerce Brands](https://e-focusmarketing.com/unlocking-success/): Continuous improvement is the essence of success. Conversion Rate Optimisation (CRO) using A/B testing allows you to refine your sign-up strategies based on real-time data. - [Elevate Conversions: Strategic Placement of Email Sign-Up Forms on Your Website](https://e-focusmarketing.com/elevate-conversions/): In the ever-evolving landscape of email marketing, building a strong subscriber base is paramount. Strategic placement of email sign-up forms on your website can be the catalyst for maximising conversions.  - [Welcome Series Mastery: Crafting the Perfect Onboarding Sequence with Email Automation](https://e-focusmarketing.com/welcome-series-mastery/): This is the power of a meticulously crafted welcome series – a sequence of emails that can turn casual subscribers into devoted fans and first time purchasers from your brand.  - [Elevating Customer Loyalty: Effective Post-Purchase Email Campaigns to Drive Repeat Purchases](https://e-focusmarketing.com/elevating-customer-loyalty/): When a customer completes a purchase, they're actively invested in your brand and at the peak of their engagement. Post-purchase emails provide a unique opportunity to further engage them and establish a sense of loyalty. These emails leverage the positive experience of the recent purchase, aiming to keep the momentum going and can help strengthen the customer-brand relationship, leading to repeat purchases, positive reviews, and brand advocacy. - [Enhancing Email Marketing with AI: Elevating Customer Engagement through Better Connections](https://e-focusmarketing.com/enhancing-email-marketing-with-ai/): In the fast-paced world of ecommerce, successful email marketing is all about making meaningful connections with your customers. - [Elevating Your Email Marketing Conversion Rate: Unveiling the Role of Email Design, Segmentation & Personalisation, Automation, and Testing On Your Results](https://e-focusmarketing.com/elevating-your-email-marketing-conversion-rate/): For marketing managers and directors of ecommerce brands, understanding the interplay of key elements within email marketing is crucial for enhancing your conversion rates. - [Elevate Your Email Marketing: 10 Proven Copywriting Techniques for Connecting with Your Audience](https://e-focusmarketing.com/elevate-your-email-marketing-10-proven-copywriting-techniques-for-connecting-with-your-audience/): In this blog, we'll explore 10 proven copywriting techniques that will not only improve your email marketing content but also establish a stronger connection with your audience, leading to increased engagement and conversion rates. - [Personalisation Without Privacy Invasion: Striking the Right Balance for Ecommerce Consumers](https://e-focusmarketing.com/personalisation-without-privacy-invasion/): In the digital age, personalisation is a powerful tool that boosts engagement and conversion rates. However, the rise of privacy concerns has paved the way for a delicate balance between customisation and respect for personal boundaries. - [Hyper-Personalisation: The Future of Ecommerce Email Marketing](https://e-focusmarketing.com/hyper-personalisation-the-future-of-ecommerce/): Enter hyper-personalisation, a game-changing strategy that's reshaping the landscape of email marketing; and it's much more than just inserting a first name into an email. - [<strong>Master Your Christmas Email Marketing Strategy: Unlock Success with Early Planning</strong>](https://e-focusmarketing.com/master-your-christmas-email-marketing-strategy-unlock-success-with-early-planning/): The holiday season is not just about December anymore. As a savvy marketer, you know the power of planning ahead to maximise your success. Black Friday, Cyber Monday, and the entire Christmas period have become crucial for retailers in the UK. It's never too early to start strategizing and executing your holiday marketing campaigns.  - [8 Steps to prepare your Christmas Email Marketing Strategy for Success](https://e-focusmarketing.com/8-steps-to-prepare-your-christmas-email-marketing-strategy-for-success/): Have a look at whether you need to update any information, extend the delay on delivery emails if shipping times are longer for example, or add in specific Christmas imagery, product categories or specific information regarding delivery’s and returns. - [The ULTIMATE GDPR Double opt in guide](https://e-focusmarketing.com/gdpr-double-opt-in-guide/): Let’s start from the beginning…GDPR does not need to be complicated. I said it. It’s a blend of common sense and doing the right thing. - [The Need to Know ‘Net New’ Nurtures in B2B](https://e-focusmarketing.com/need-to-know-net-new-nurtures-b2b/): So we’re taking a deep dive into Spotler’s own “net new” nurture series, which has been in place with only minimal tweaks for over 3 years. - [Be a better CRM Marketer](https://e-focusmarketing.com/be-a-better-crm-marketer/): As the closing keynote, I wanted to offer an insight into what deliverability means to us at eFocus Marketing and how this links in to make YOU a better a CRM Marketer… - [Integrating Email for Maximum Impact in Multi/Omni Channel Marketing](https://e-focusmarketing.com/integrating-email-multi-omni-channel/): Email marketing is one of your most powerful channels - capable of weaving consistency and personalisation throughout the customer journey. - [Email Marketing for E-commerce: Driving Sales and Customer Loyalty](https://e-focusmarketing.com/marketing-for-ecommerce/): Crafting compelling campaigns, nurturing customer loyalty, the enhancement of the shopping experience, and the relentless pursuit of optimisation can collectively drive sales, captivate your audience and cultivate enduring relationships. - [9 Steps to prepare your Christmas Email Marketing Strategy for Success](https://e-focusmarketing.com/9-steps-for-christmas-email-marketing-success/): The holiday season is the most important time of year for retailers, with a large portion of sales being done at this time. MasterCard (MasterCard SpendingPulse, reported a total U.S.) reported that holiday ecommerce sales accounted for 14.6% of total retail spending (and much more in some cases). - [4 email marketing automations every pharmaceutical brand needs in their strategy](https://e-focusmarketing.com/4-email-marketing-automations-pharmaceutical/): The first time a prospect registers for your email program (whether at a live event, by signing up for a webinar, on your website/portal registration forms or when speaking directly to a rep), this is your chance to make a great first impression, and particularly for pharmaceutical businesses to introduce your brand and products, as well as the key benefits available to the subscriber, and even to encourage that direct conversation with a rep (if they haven’t already – or carry on from that initial conversation if they have). - [3 email marketing automations every e-commerce retailer needs in their strategy](https://e-focusmarketing.com/3-email-marketing-automations-every-e-commerce-retailer-needs-in-their-strategy/): That's it! Email marketing automations! How will you use them in your strategy? - [3 Ways to use email marketing personalisation & boost your e-commerce email marketing engagement](https://e-focusmarketing.com/email-personalisation-boost-your-engagement/): By 2022, 55% of B2C marketers are making personalisation a priority and 90% of marketers believe that personalisation is imperative to overall business strategy*. - [3 ways personalisation can help boost your Pharma email marketing engagement](https://e-focusmarketing.com/personalisation-boosts-email-marketing/): Personalisation based on -  - [12 signs you need an email marketing agency](https://e-focusmarketing.com/12-signs-you-need-an-email-marketing-agency/): Working with a specialist email marketing agency is a great way to add to your team without the recruitment overheads, gain expert knowledge quickly into your business and drive your email marketing strategy forward. - [Luck is not a strategy](https://e-focusmarketing.com/luck-is-not-a-strategy/): For example, in your email marketing plan, you should determine what content you will send to your audience and when. By linking this information back to your results from the associated campaigns, you can see the types of content/offers/categories of products that achieved the highest engagement which will help you to plan your content for the future and improve your results. - [6 Reasons subscribers aren’t engaging with your emails](https://e-focusmarketing.com/6-reasons-why-subscribers-arent-engaging/): So let’s take a look at 6 reasons why subscribers aren’t engaging with your emails right now and what to do about it - [Great email marketing blogs from around the industry you should be reading](https://e-focusmarketing.com/great-email-marketing-blogs-from-around-the-industry-you-should-be-reading/): One of my top pieces of advice for email marketers that want to grow is to constantly learn not only from our own campaigns but from other prominent figures in the industry and their knowledge and experience (perhaps that’s even why you’re reading this blog now!). - [Email Marketing Abandoned Basket/Browse Campaigns – Making the most of your campaigns (tips from 4 email experts!)](https://e-focusmarketing.com/abandoned-emailmarketing-advice/): With a proven track record & over 14 years’ experience, Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies and implement intelligent email marketing campaigns. - [Tips for Reactivating Subscribers](https://e-focusmarketing.com/tips-for-reactivating-subscribers/): For reactivating subscribers - The average open rates are 20% of the audience on a campaign. That means 80% don't respond. (note - it's actually 18%, but I'm doing the 80/20 thing here so forgive me). That's on a single campaign, if you look at things over a wider time period, it's probably going to be closer to 40% engaged / 60% not engaged. That's on a typical newsletter audience. - [What is personalisation—really?](https://e-focusmarketing.com/what-is-personalisation-really/): If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. - [Email marketing predictions: 2021 (& 2020 round up)](https://e-focusmarketing.com/email-marketing-predictions-2021/): Well, what a year 2020 was! - [Transactional Emails: Create an experience subscribers will rave about](https://e-focusmarketing.com/transactional-emails-create-an-experience-subscribers-will-rave-about/): The emails you send post-purchase are extremely important to lead the way you would like the customer relationship to go – do a good job here and you’ll be making the repeat purchase process that little bit easier. - [Adapt or Die: Encouraging Loyalty during COVID-19 and beyond](https://e-focusmarketing.com/encouraging-loyalty/): We’ve seen global (or near global catastrophes) before, whether health related or war related, and as a society we have adapted, changed and moved with what’s happening. We have to! Adapt or die. - [Reviewing our Relevancy: How Can Marketers Evolve to Keep Up with Entitled Consumers?](https://e-focusmarketing.com/reviewing-our-relevancy/): Truly, understanding what your email marketing subscribers want from you that will help, excite and engage them, starts with having the right data (in the right place in your business so that it can be used in the most productive way). - [Deliverability Troubleshooting Decision Tree](https://e-focusmarketing.com/deliverability-troubleshooting-decision-tree/): Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem - [Pop ups – the Marmite of the marketing world](https://e-focusmarketing.com/pop-ups-the-marmite-of-the-marketing-world/): Pop-ups are the Marmite of the marketing world; you either love them or you hate them. - [Abandoned Cart Emails: Tips and Tricks (Salesforce Infographic)](https://e-focusmarketing.com/abandoned-cart-emails-tips-tricks-salesforce/): You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you simply must have. You go through the whole process of selecting the item and even get to a certain point in the checkout procedure, and then you stop. You leave the site, you leave your cart, and you move on. - [3 Common barriers to effectively calculating email marketing ROI and what to do about them](https://e-focusmarketing.com/3-common-barriers-to-effectively-calculating-email-marketing-roi-and-what-to-do-about-them/): Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38 for each £1 spent (DMA National Client Email Report 2015). - [Double opt in Vs. Single Opt In](https://e-focusmarketing.com/double-opt-in-vs-single-opt-in/): When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. - [Shine a Light on Your Email Strategy and Massively Increase Your Response Rate](https://e-focusmarketing.com/massively-increase-your-response-rate/): In this episode of the Hardcore MBA video podcast, I'm honoured to be the guest, and would very much disagree - you can increase your response rate. - [8 tips to improve your email subject lines and increase your open rate](https://e-focusmarketing.com/8-tips-to-increase-your-open-rate/): But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in the graph below), how can you make sure you increase your open rate and give your content the best chance of being acted upon? - [Last minute Christmas email sales – offer a voucher!](https://e-focusmarketing.com/last-minute-christmas-email-sales/): In the run up to Christmas, the key date for all retailers is your last postage (shipping date). - [Christmas Emails – Last Order Dates](https://e-focusmarketing.com/christmas-emails-last-order-dates/): In this email, Buyagift are offering an extra 20% off everything, exclusively to their email subscribers. Adding email exclusive offers/discounts/information is a great way to build the relationship and make them feel special. - [Should all emails be mobile responsive?](https://e-focusmarketing.com/should-all-emails-be-mobile-responsive/): Our latest debate was around the question "Should all emails be mobile responsive?". - [Testing: Who, What, Where, When, Why, How?!](https://e-focusmarketing.com/testing-who-what-where-when-why-how/): When it comes to increasing your email marketing results, testing is the king! - [The guaranteed way to increase your email marketing results](https://e-focusmarketing.com/the-guaranteed-way-to-increase-your-email-marketing-results/): There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I increase the opens, clicks and conversions I see from the emails I send. - [Fail to plan and prepare to fail…](https://e-focusmarketing.com/fail-to-plan-and-prepare-to-fail/): I just wanted to drop in and share a little story with you today. - [Lean Marketing – Lionel Richie Style](https://e-focusmarketing.com/lean-marketing-lionel-richie-style/): (This post is guest written by Saul Gowens and originally appeared on the Websand Blog) - [3 types of automated emails every business should be sending.](https://e-focusmarketing.com/automated-emails-you-should-be-sending/): The answer is in the results – automated email campaigns (AKA autoresponders/triggered emails) not only generate 96% higher open rates and 125% higher click through rates than standard marketing messages*, but they meet the basic marketing need: - [5 types of Automated Campaigns – Infographic](https://e-focusmarketing.com/5-types-of-automated-campaigns-infographic/) - [Tuesday Quick Tip Video: Planning Automated Campaigns and Why It’s Important](https://e-focusmarketing.com/tuesday-quick-tip-video-planning-automated-campaigns-and-why-its-important/): Automated emails can be a little intimidating and overwhelming initially but not if you follow my advice to avoid overwhelm. - [Tuesday Quick Tip Video: What are Automated Campaigns & Why do you Need Them?](https://e-focusmarketing.com/tuesday-quick-tip-video-what-are-automated-campaigns-why-do-you-need-them/): Before we dive into the first Tuesday Quick Tip Video of this month, I'd like to share with you some staggering facts which marketers have collected, just so that you're in no doubt about how effective automated email campaigns are:- - [Driving offline, online](https://e-focusmarketing.com/driving-offline-online/): If this happened online, would you miss that opportunity to gain an opt in and grow your email list? No! So why waste this fantastic opportunity offline?! - [6 steps to create a top notch opt in form](https://e-focusmarketing.com/6-steps-to-create-a-top-notch-opt-in-form/): If this happens, these people are lost opportunities at that point, but if you craft a well presented, compelling email opt in form, you may well be able to capture their interest to hear more about you, or act on an opt in offer. You then have their contact details and can work towards providing further valuable information, and lead towards a conversion. - [What is Email Marketing?](https://e-focusmarketing.com/what-is-email-marketing/): What is Email Marketing, e-marketing, e-newsletter, newsletter, e-blast, e-shot  - whatever you call it, when used in the right way, email has the highest ROI per marketing dollar spent according to the Direct Marketing Association (DMA) National Client Email report 2014; For every £1 spent, a Return On Investment (ROI) of £24.93 is achieved. - [13 Reasons You Should Be Using Email To Grow Your Business](https://e-focusmarketing.com/using-email-to-grow-your-business/): Email marketing is a valuable and vital tool if you are looking to grow your business, build a relationship with interested prospects and your customers and generate revenue. Here's 13 key reasons why... - [8 Email Marketing Myths Debunked](https://e-focusmarketing.com/8-email-marketing-myths-debunked/): There are a number of email marketing myths that constantly circulate. In this article I aim to debunk 8 of the most common email marketing myths… - [Spam, Ham and Jam – what are you sending?!](https://e-focusmarketing.com/spam-ham-and-jam-what-are-you-sending/): I recently put out a question to my social media followers asking them what the term 'email marketing' meant to them.  The first response I received said simply 'spam'. - [5 actionable tips to increase engagement with your email campaigns](https://e-focusmarketing.com/5-actionable-tips-to-increase-engagement/): Email marketing can be a complex beast! Especially when it comes to deliverability. Here are 5 actionable tips to increase engagement with your email campaigns. - [Using Dynamic Content to make your life easier in Mailchimp](https://e-focusmarketing.com/using-dynamic-content-in-mailchimp/): Do you want all your recipients on the same list in Mailchimp rather than separate lists? Do you want to be able to create one email but with different content shown for different types of recipient? - [Testing? Forget it at your peril!](https://e-focusmarketing.com/testing-forget-it-at-your-peril/): I know the issue only too well. Testing takes time, something us marketers don’t have a great deal of! If you can find time to incorporate testing techniques in to your daily routine through manual or automated processes you will discover testing makes a big difference to the outcome of your campaigns. A small uplift in open or click through volumes can produce a big impact on conversions, sales and revenue. This is definitely music to my ears. - [Managing your Sender Reputation](https://e-focusmarketing.com/managing-your-sender-reputation/): Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is entirely in your hands! As a marketer there are many different factors that you need to be aware of in order to successfully deliver email marketing campaigns; the most important of which is your Sender Reputation. - [Let’s get engaged!](https://e-focusmarketing.com/lets-get-engaged/): For example, if you are emailing your subscribers more than once a month and they have not engaged with your mailings for between 3-6 months, they are turning inactive. Inactivity for longer than this and they are already inactive. For some businesses this will be shorter/longer and it really is a very personal decision based on your business rules and customer lifecycle but should always be looked at over a period of time rather than based on engagement with an individual campaign. - [Rush – Apology Email](https://e-focusmarketing.com/rush-apology-email/): If something has gone wrong with your main call-to-action, a download, or other elements of your email, in some cases it may be prudent to send an apology email. - [Segment for a better future](https://e-focusmarketing.com/segment-for-a-better-future/): Are you getting as much from your email marketing database as possible? Segmenting your list into different profiles is an effective way to target your subscribers and send them messages, products or special offers that are more likely to get a response. - [10 Benefits of using email marketing for small businesses to achieve genuine results](https://e-focusmarketing.com/small-business-10-benefit/): Small businesses can benefit enormously from email marketing but many are still not using it, or not using it to its full advantage. Here we explore 10 benefits of email marketing for small businesses. - [Why outsource to an email marketing consultant?](https://e-focusmarketing.com/why-outsource-to-an-email-marketing-consultant/): Email marketing can be tricky and involves a lot more than just pressing the send button, so outsourcing your email marketing to a consultant (or a team of consultants like us!) will help your business achieve its goals and the best results from time, effort and money spent. - [5 Top Email Deliverability Tips](https://e-focusmarketing.com/5-top-email-deliverability-tips/): With obstacles not only blocking your path into the inbox but also how your email is viewed and treated when it gets there, our job as email marketers has become even tougher. So we thought we would put together our list of top 5 things to look at in regards to your deliverability: ## Pages - [CRM Optimisation](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/crm-optimisation/): 88% of senders can't correctly tell the difference between delivery rate and deliverability rate. - [CRM Execution](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/crm-execution/): A good strategic decision only counts if it survives delivery. We execute across every channel so the judgement behind it doesn't get lost in the handoff. - [Speaking Events](https://e-focusmarketing.com/contact-us/speaking-events/): Original thinking on CRM strategy and customer decision-making, built for rooms that have heard enough about AI and want to know what actually matters next. - [Customer Relationship Design Strategy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/customer-relationship-design-strategy/): Journey mapping, lifecycle strategy and personalisation, designed around how your customers actually move, not how your organisation happens to be structured. - [CRM Audit & Roadmap](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/crm-strategy-consultancy/crm-audit-roadmap/): A structured, evidence-led review of your CRM programme, covering strategy, data, technology and execution, so you know precisely what to fix first, not just that something needs fixing. - [eFocus CRM Methodology](https://e-focusmarketing.com/efocus-crm-methodology/): The method behind every piece of work we do, from a single CRM Audit to a full Customer Momentum Review. - [Fashion & Retail](https://e-focusmarketing.com/industries/fashion-retail/): Strengthen customer loyalty, increase repeat purchases and create more engaging customer experiences through strategic CRM and lifecycle marketing. - [Ecommerce](https://e-focusmarketing.com/industries/ecommerce/): Increase repeat purchases, strengthen customer loyalty and maximise customer lifetime value through strategic CRM, lifecycle marketing and customer journey optimisation. - [Industries](https://e-focusmarketing.com/industries/): Every industry has different customer behaviours, buying journeys and retention challenges. - [Deliverability Strategy Consultancy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/deliverability-strategy-consultancy/): Improve inbox placement, subscriber trust and lifecycle engagement through strategic deliverability and list health optimisation. - [AI & CRM Strategy Consultancy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/ai-crm-strategy-consultancy/): Use AI strategically to improve customer experience, lifecycle marketing performance and operational efficiency without losing the human element. - [Lifecycle Marketing Strategy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/lifecycle-marketing-strategy/): Create smarter customer journeys that improve engagement, conversion and retention across the entire customer lifecycle automatically. - [CRM Strategy Consultancy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/crm-strategy-consultancy/): Before you decide how to execute, decide what you're trying to achieve. - [Retention Strategy Consultancy](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/retention-strategy-consultancy/): Build a retention strategy that turns more customers into repeat customers. - [CRM Strategy Solutions](https://e-focusmarketing.com/crm-strategy-consultancy-solutions/): From acquisition to retention and lifetime value, we help CRM and marketing leaders turn customer decisions into one connected strategy, not a stack of disconnected tactics. - [Home](https://e-focusmarketing.com/): A CRM strategy consultancy helps businesses turn customer data and behaviour into a clear plan for improving retention, engagement and customer lifetime value, rather than simply running email campaigns or managing a CRM platform. - [Sponsor Supper Club](https://e-focusmarketing.com/supper-club-sponsor/): Date: September 2026 - [Sponsor Apply Supper Club](https://e-focusmarketing.com/sponsor-apply/) - [Apply for the next Supper Club](https://e-focusmarketing.com/supperclub-apply/) - [Supper Club](https://e-focusmarketing.com/supper-club/): Date: 23rd September 2026 - [Workshop (ACQUISITION)](https://e-focusmarketing.com/email-marketing-training/summer-workshop-acquisition-offer/): List growth isn’t just about numbers—it’s about attracting the right people and turning them into buyers. - [Workshop (RETENTION)](https://e-focusmarketing.com/email-marketing-training/summer-workshop-retention-offer/): Retention is the battleground for modern marketers - and your email strategy is one of your most powerful weapons. - [Repeat Purchase Maximiser](https://e-focusmarketing.com/go/): We've planned, sent and optimised 100's of campaigns over the last 12 years, so we know exactly what email, SMS/WhatsApp campaigns to implement, and how, to maximise your repeat purchases and customer LTV. - [Abandoned Cart Email Maximiser](https://e-focusmarketing.com/abandonedcartemailmaximiser/): If your abandoned cart emails only remind shoppers of their basket, you’re missing out. - [Email Marketing Strategic Consulting Services](https://e-focusmarketing.com/email-marketing-strategic-consulting-services/): At eFocus Marketing we help companies to create intelligent email marketing strategy plans that ensure their email marketing has the desired impact. - [Email Marketing Campaign Deployment](https://e-focusmarketing.com/email-marketing-campaign-deployment/): Our experts can work with you to handle all aspects of your day-to-day email marketing management, on a one-off or an ongoing basis depending on your needs. - [Email Marketing Services](https://e-focusmarketing.com/email-marketing-services/): As an expert full service email marketing agency, we act as an extension of marketing departments in companies worldwide. - [Register & Get Your FREE Digital Copy of the bestselling book, E-telligence!](https://e-focusmarketing.com/free-digital-etelligence/): Register & get your FREE PDF copy of Kate Barrett's bestselling book! - [Thanks for Registering!](https://e-focusmarketing.com/etelligence-download-free/): Now you're part of our email marketing spotlight, you'll receive regular emails from us with... - [Email & Beyond – Podcast](https://e-focusmarketing.com/email-and-beyond/): I’m Kate Barrett, the founder of eFocus Marketing and I'm excited to introduce you to the Email & Beyond Podcast! - [Email Marketing Online Training](https://e-focusmarketing.com/email-marketing-online-training/): Our range of online training courses will help you increase your email marketing knowledge and increase your results - [Free 30 minute strategy session](https://e-focusmarketing.com/strategy-session/): "A truely valuable & helpful 30 minutes!" - [Upcoming Events](https://e-focusmarketing.com/resources/upcoming-events/): If you'd like Kate Barrett to speak at your event, please contact us. - [Win a Creative Review – thank you](https://e-focusmarketing.com/win-entryconfirmed/): In the meantime, why not explore eFocus Marketing... - [Win a Creative Review!](https://e-focusmarketing.com/win/): Expert recommendations to drive increased engagement - [Become an eFocus Partner](https://e-focusmarketing.com/become-an-efocus-partner/): At eFocus Marketing, we provide a range of email marketing services and act as an extension of corporate marketing departments in companies worldwide. - [Our Trusted Partners](https://e-focusmarketing.com/our-trusted-partners/): As a specialist email marketing agency, although we always have one eye on the omni-channel strategy, we don’t provide technology or other marketing channel support. - [Free 30Min Call](https://e-focusmarketing.com/call/): Fill out the form and discover how we can help you make the most of your email marketing. A member of the team will be in touch within 2 working days to schedule your free 30 minute consultancy call. - [Videos](https://e-focusmarketing.com/videos/): Email Marketing Webinars & Guest Podcasts. - [Email Marketing Strategy Creation](https://e-focusmarketing.com/email-marketing-strategy-creation/): At eFocus Marketing, we work with our clients to ensure messaging is implemented across each of these stages in a way that is engaging to subscribers, to support the ongoing needs of the business and provide an in-depth step by step strategy for individual types of campaign. - [Email Complaint Rate Audit](https://e-focusmarketing.com/email-complaint-rate-audit/): If your email campaign complaint rates are creeping ever higher and above 0.3% or you just want to ensure you keep your complaints low and ensure subscriber satisfaction and engagement with your subscribers, our Complaint Reduction Review is perfect for you. - [Email Marketing Template Review](https://e-focusmarketing.com/email-marketing-template-review/): With our Email Marketing Template Review, you will receive a comprehensive analysis of your email template and the last 6 months results it has achieved. - [Email Marketing Strategy Audit](https://e-focusmarketing.com/email-marketing-strategy-audit/): Our email marketing strategy audit and roadmap looks at the following key areas, giving you a clear view of your current situation, identifying areas that are impacting your deliverability and those that are preventing maximum engagement and revenue: - [Cookie Policy](https://e-focusmarketing.com/cookie-policy/): When you visit or interact with our sites, services, applications, tools or messaging, we or our authorised service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster, and safer experience and for advertising purposes. - [Downloads](https://e-focusmarketing.com/downloads/): Our range of free resources offer you an added library of tools, resources and best practice knowledge to help you increase the success of your email marketing campaigns. - [Kate Barrett](https://e-focusmarketing.com/about-efocus-marketing/kate-barrett/): Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world. - [Careers](https://e-focusmarketing.com/work-with-us/): We’re looking for enthusiastic, hard-working and passionate people to join our team! - [Contact](https://e-focusmarketing.com/contact-us/): Fill out the form and discover how we can help you make the most of your email marketing. - [Podcast](https://e-focusmarketing.com/etelligence/): I’m Kate Barrett, the founder of eFocus Marketing and I'm excited to introduce you to the E-telligence Podcast! On the podcast you will find brand new content, digging into specific areas of email marketing, to help you energise your campaigns and use email more intelligently to increase your results. - [Blog](https://e-focusmarketing.com/blog/) - [Email Marketing Resources](https://e-focusmarketing.com/resources/): Our range of free resources offer you an added library of tools, resources and best practice knowledge to help you increase the success of your campaigns.  - [Case Studies](https://e-focusmarketing.com/reviews/): Working with Kate and eFocus Marketing has been hugely beneficial for Tech Show London. - [E-telligence Book](https://e-focusmarketing.com/book/): Do you feel the gaps in your email marketing knowledge are holding your email marketing campaigns back? Do you know deep down that your email marketing results could be dramatically improved with a proper strategy? - [Online Training](https://e-focusmarketing.com/email-marketing-online-training-course/): Our email marketing training is based 100% on your requirements, but here are some examples of topics we regularly cover: - [Email Marketing Training](https://e-focusmarketing.com/email-marketing-training/): Strategy and technology only get you so far if the team using them isn't equipped to keep up. - [Email Marketing Copywriting](https://e-focusmarketing.com/email-marketing-copywriting/): Email copywriting, therefore, is a discipline that takes time and effort to get right. When you and your marketing team are busy with a whole host of other activities, it can be impossible to give email marketing copywriting the time and attention it needs to be a success. - [Email Marketing Design](https://e-focusmarketing.com/email-marketing-design/): There are so many elements of your email marketing design that you need to consider in order to increase engagement. - [Email Marketing Management](https://e-focusmarketing.com/email-marketing-management/): Whether you send marketing emails to your prospects and customers via your customer relationship management (CRM) system or a dedicated marketing automation (MA) system, getting things right can be time intensive. eFocus Marketing provides an email marketing management and implementation service, supported by our team’s years of email management experience for clients all over the world. - [Email Marketing Consulting](https://e-focusmarketing.com/email-marketing-consultancy/): Email Marketing Consulting is the process of employing an expert in their field to review your current email marketing strategy, or help you plan new email marketing campaigns to implement. Their role is to bring email marketing expertise to your business expertise, creating the perfect partnership to accelerate your results. - [About](https://e-focusmarketing.com/about-efocus-marketing/): eFocus Marketing is a specialist email marketing agency founded in 2012 and based in South East London, UK. We specialise in providing email marketing services and act as an extension of corporate marketing departments in companies worldwide. - [Home – Original](https://e-focusmarketing.com/home/): eFocus Marketing is a specialist email marketing agency for ecommerce and pharmaceutical companies, who can help you get the most out of your campaigns and increase your email marketing results. - [Privacy Policy](https://e-focusmarketing.com/privacy-policy/): This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.e-focusmarketing.com . ## - [gilead-email-surgery-recordings-2021](https://e-focusmarketing.com/?p=8262) ## Resources - [Social and CRM Growth Guide](https://e-focusmarketing.com/resources/free-guide/social-and-crm-growth-guide/): Every comment, share, reaction and conversation tells you something about your customers. - [Website and CRM Growth Guide](https://e-focusmarketing.com/resources/free-guide/website-and-crm-growth-guide/): Every website visit generates valuable customer insight. - [PPC and CRM Growth Guide](https://e-focusmarketing.com/resources/free-guide/ppc-and-crm-growth-guide/): If you're investing in PPC but treating customer acquisition and CRM as separate disciplines, you're almost certainly leaving revenue on the table. - [Fixing The Retention Gap – Guide](https://e-focusmarketing.com/resources/free-guide/fixing-the-retention-gap-guide/): Retention is broken. Here’s how to fix it. - [Abandoned Basket Series Checklist](https://e-focusmarketing.com/resources/free-guide/abandoned-basket-series-checklist/): Basket abandonment accounts for trillions of $ in lost revenue for brands each year. - [How a simple 6-email welcome series brought my client £45,000+ in additional revenue](https://e-focusmarketing.com/resources/webinar/how-a-simple-6-email-welcome-series-brought-my-client-45000-in-additional-revenue/): Join Kate Barrett as she kicks off the first presentation of the Email Growth Conference by Selzy that was held October 6, 2022 and discover how a simple 6-email welcome series brought the client £45,000+ in additional revenue. - [Your Essential Guide to Conversion Rate Optimisation (CRO)](https://e-focusmarketing.com/resources/free-guide/conversion-rate-optimisation/): There is no such thing as a perfect website – there is always the opportunity to test, learn and improve - [The State of Email Sign-Ups](https://e-focusmarketing.com/resources/free-guide/the-state-of-email-sign-ups/): To better understand and analyse best practices that can be applied to email marketers across industries, we examined the email sign-up process of 100 retailers, 50 US and 50 UK in these increasingly digitised markets. - [Understanding the eCommerce Customer Journey](https://e-focusmarketing.com/resources/webinar/understanding-the-ecommerce-customer-journey/): In this webinar being held at 11am GMT on 7th April 2020 presented by Kate Barrett from eFocus Marketing and introduced by Komal Helyer of Pure360 - [How to Conduct a Data Audit](https://e-focusmarketing.com/resources/free-guide/how-to-conduct-a-data-audit/): Without good quality and plentiful data, you will struggle to create a strategy and one that will connect properly with subscribers to maximise your results. - [Inbox Expo 2020 – Session Replay](https://e-focusmarketing.com/resources/webinar/inbox-expo-2020-replay/): Since the first email was sent in 1971 by Ray Thomlinson, as marketers our world has changed enormously. - [Email Marketing 2020 Predictions/Trends ](https://e-focusmarketing.com/resources/webinar/email-marketing-2020-predictions-trends/): Listen to the webinar replay and hear Kate Barrett from eFocus Marketing talk to Zoho Campaigns about 5 top predictions and tips for email marketing in 2020. - [Attribution Modelling](https://e-focusmarketing.com/resources/free-guide/attribution-modelling/): Attribution Modelling is an important topic and something that so many businesses struggle with, and of course lots of different ways to approach it. - [Pure360: Email Marketing Isn’t Dead, the Way You’re Using It Is!](https://e-focusmarketing.com/resources/webinar/pure360-email-marketing-isnt-dead-the-way-youre-using-it-is/): Email has been around for a long time. Decades in fact. But it’s far from dead. Instead of plateauing, email continues to rank as the most effective method for companies to communicate with their customers. - [Email Marketing Split Test Kit](https://e-focusmarketing.com/resources/free-guide/split-test-kit/): Testing is an important strategy in your armoury to ensure your campaigns generate the results you need and desire. - [Reactivation & Re-permissioning Guide](https://e-focusmarketing.com/resources/free-guide/reactivation-guide/): Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response and deliverability rates. - [Keys to Email Marketing in a Snapchat World](https://e-focusmarketing.com/resources/guest-podcast/keys-to-email-marketing-in-a-snapchat-world/): Three keys from this episode: - [QA Checklist](https://e-focusmarketing.com/resources/free-guide/qa-checklist/): All emails should go through a Quality Assurance (QA) process before being broadcast; a crucial step that must not be left out of your email production process to ensure sends are mistake free. - [Automated Campaigns Checklist](https://e-focusmarketing.com/resources/free-guide/automated-campaigns-checklist/): My formula for creating automated email campaigns that get results An easy to follow checklist to follow when planning your automated emails The ratio of sales content to value you should be providing in your email content Love this? Here are some others you might like... - [28 Ways to Build Your Email List](https://e-focusmarketing.com/resources/free-guide/28-ways-to-build-your-email-list/): Ideas for product & service based businesses Drive targeted, relevant sign ups to your list Give back and add value to your subscribers Access to our monthly newsletter packed full of email marketing tips, tricks, news and special offers from eFocus Marketing Love this? Here are some others you might like... - [Creating a High Converting Welcome Email Series](https://e-focusmarketing.com/resources/free-guide/creating-a-high-converting-welcome-email-series/): Quick reference guide How an automated welcome series provides an incredible opportunity to build and nurture the relationship, develop brand loyalty, and prompt sales. The key elements needed to implement an engaging welcome email series that starts a mutually rewarding customer relationship properly in the right way. How to build interest and engage new subscribers without overwhelming them with too much information all in one email. Love this? Here are some others you might like... - [9 Top Tips to Reduce Your Email Marketing Complaint Rate](https://e-focusmarketing.com/resources/free-guide/9-top-tips-to-reduce-your-email-marketing-complaint-rate/): A high complaint rate is a sign that something is not hitting the mark with your mailings. - [E-telligence Quick Reference Guide](https://e-focusmarketing.com/resources/free-guide/e-telligence-quick-reference-guide/): Email marketing isn’t dead the way you’re using it is The #1 way you can take control of your email marketing campaigns and start making a difference to your results IMMEDIATELY The 3 key areas to focus in on to increase the opens, clicks and conversions on the campaigns you're sending The #1 strategy GUARANTEED to increase your results (hint: its something you should be doing on every email you send) The best way to increase your results WITHOUT increasing the number of emails you send Love this? Here are some others you might like... ## Jobs - [Marketing Manager](https://e-focusmarketing.com/jobs/marketing-manager/) ## Podcasts - [Ep1 – Strategic Insights for 2024: Navigating Email Marketing Trends and Beyond](https://e-focusmarketing.com/podcast/email-beyond-ep1-emailmarketing-strategy): In the first episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024. - [Ep2 – Unlocking the Power of AI in Email Marketing: Strategies, Pitfalls, and Real-world Insights](https://e-focusmarketing.com/podcast/ep2-power-of-ai-in-email-marketing): In the second episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into the Power of AI in Email Marketing. - [Ep11 – The Power of Multichannel Marketing: Email, SMS, WhatsApp, and Ad Retargeting Strategies Revealed!](https://e-focusmarketing.com/podcast/ep11-multichannel-marketing-email-sms-whatsapp-ad-retargeting): In the eleventh episode of the "Email and Beyond," hosts Kate Barrett and Richard Wall delve into the power of multichannel marketing through Email Marketing, SMS, WhatsApp & Ad Retargeting - [Ep10 – Unveiling the Power of Gmail Promotions Tab: Turning Challenges into Opportunities](https://e-focusmarketing.com/podcast/ep10-gmail-promotions-tab): In the tenth episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into how you can make the most of the Gmail promotions tab to make your emails stand out in the inbox - [Ep8 – Decoding Customer Signals: The Power of RFM Marketing Mastery](https://e-focusmarketing.com/podcast/ep8-customer-signals-rfm-marketing-mastery): In the eigth episode of the "Email and Beyond," hosts Kate Barrett and Richard Wall delve into how you can decode your customer signals through RFM marketing mastery - [Ep7 – Email Marketing Room 101: Unveiling the Industry’s Pain Points & Myths](https://e-focusmarketing.com/podcast/ep7-emailmarketing-room101): In the seventh episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into email marketing room 101! - [Ep6 – Decoding Zero and First Party Data: A Journey Through Customer Insights](https://e-focusmarketing.com/podcast/ep6-zero-and-first-party-data): In the sixth episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into how you can decode your Zero and First Party Data - [Ep5 – Unlocking E-commerce Success: Top 3 Automations Every Business Needs](https://e-focusmarketing.com/podcast/ep5-ecommerce-emailmarketing-top3automations): In the fifth episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into how you can unlock e-commerce email marketing success with 3 automated campaigns every business needs - [Ep4 – Empathy-Driven Email Marketing: Navigating Sensitive Seasons](https://e-focusmarketing.com/podcast/ep4-empathy-driven-email-marketing-sensitive-seasons): In the fourth episode of the "Email and Beyond," hosts Kate Barrett and Richard Wall delve into how you can implement empathy-driven email marketing when navigating sensitive seasons such as mothers day and fathers day - [Ep3 – Unlocking Event Success: Transforming your Email Strategy & Increasing Registrations by 77% with Tech Show London](https://e-focusmarketing.com/podcast/ep3-unlocking-event-success-email-strategy-techshowlondon): In the third episode of the "Email and Beyond," host Richard Wall delves into Tech Show London's success in increasing registrations through email marketing by 77% - [Ep9 – Revolutionise Your B2B Email Marketing: Top 3 Automation Strategies for Success!](https://e-focusmarketing.com/podcast/ep9-top-3-b2b-email-marketing-automations): In the ninth episode of "Email and Beyond," hosts Kate Barrett and Richard Wall delve into key automation strategies for B2B marketers. - [Episode 26: Chamaileon & EDMdesigner](https://e-focusmarketing.com/podcast/episode-26-chamaileon): Code Breaker! Overcome coding issues and create render-perfect emails with Gyula Németh - [Episode 25: eCommerce MasterPlan](https://e-focusmarketing.com/podcast/episode-25-ecommerce-masterplan): Move from batch & blast to eCommerce email automation heaven with Chloë Thomas - [Episode 24: SparkPost](https://e-focusmarketing.com/podcast/episode-24-sparkpost): How AMP can transform interactions with subscribers with April Mullen - [Episode 22: Phrasee](https://e-focusmarketing.com/podcast/episode-22-phrasee): AI – the fact, fiction and how to get ahead in the new world order with Victoria Peppiatt - [Episode 20: Pure360](https://e-focusmarketing.com/podcast/episode-18-footprint-digital-2): Changing the email marketing status quo – how to win friends and influence people with your email marketing. with Mark Ash - [Episode 19: Kate Barrett](https://e-focusmarketing.com/podcast/episode-19-kate-barrett): Get to Know Your Subscribers - [Episode 18: Footprint Digital](https://e-focusmarketing.com/podcast/episode-18-footprint-digital): Conversion Rate Optimisation – boost your website performance and email marketing sign-up rate with Tom Jepson - [Episode 17: Kate Barrett](https://e-focusmarketing.com/podcast/episode-17-kate-barrett): Understanding the Customer Journey to Create a Customer Centric Email Marketing Programme - [Episode 16: Kate Barrett](https://e-focusmarketing.com/podcast/episode-16-kate-barrett): Understand your data, understand your subscribers – send better email! - [Episode 15: Validity (Return Path)](https://e-focusmarketing.com/podcast/episode-15-validity-return-path): What do consumers actually want from your brands email marketing? with Guy Hanson - [Episode 14: Email On Acid](https://e-focusmarketing.com/podcast/episode-14-email-on-acid): Pre-preparing your emails for success: Optimising your QA process and email designs for engagement with John Thies - [Episode 13: DotDigital](https://e-focusmarketing.com/podcast/episode-13-dotdigital): Omni-Channel – building a cohesive strategy with email marketing at its core with Gavin Laugenie - [Episode 12: Skip Fidura](https://e-focusmarketing.com/podcast/episode-12-skip-fidura): Attribution modelling – understand where to spend your marketing budget - [Episode 11: Ogilvy](https://e-focusmarketing.com/podcast/episode-11-ogilvy): The Power of Behavioural Science in Email Marketing - [Episode 10: Action Rocket](https://e-focusmarketing.com/podcast/episode-10-action-rocket): Let’s Get Interactive! - [Episode 9: Taxi For Email](https://e-focusmarketing.com/podcast/episode-9-taxi-for-email): Making Your Emails Accessible - [Episode 8: Rentpath](https://e-focusmarketing.com/podcast/episode-8-rentpath): Welcoming Aysha Zouain from RentPath to our monthly E-telligence Brand Spotlight session. - [Episode 7: Odicci](https://e-focusmarketing.com/podcast/episode-7-odicci): Interactive opt ins: Driving Offline Online and Promoting Loyalty Through Innovation - [Episode 6: Help for Heroes](https://e-focusmarketing.com/podcast/episode-6-help-for-heroes): How Help for Heroes use email to connect with subscribers at a human level - [Episode 5: Scaled Agile](https://e-focusmarketing.com/podcast/episode-5-scaled-agile): Using Emotional Intelligence to Achieve Email Zen; the human side of email marketing in practice. - [Episode 4: TrustedHouseSitters](https://e-focusmarketing.com/podcast/episode-4-trusted-house-sitters): How TrustedHouseSitters surprise, delight and engage their audience with intelligent email marketing campaigns - [Episode 3: 250OK](https://e-focusmarketing.com/podcast/episode-3-250ok): Deliverability & the holistic story marketers need to understand for better inbox placement (with 250OK) - [Episode 2: Vision Direct](https://e-focusmarketing.com/podcast/episode-2-vision-direct): How Vision Direct increased their email marketing click rate by 557% - [Episode 1: Introduction](https://e-focusmarketing.com/podcast/episode-1-introduction): If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can help you skyrocket your results. ## Projects - [How Tech Show London increased conversions by 77% through intelligent email](https://e-focusmarketing.com/projects/tech-show-london-email) - [Nonprofit Courses sees a 23.04% increase in new subscribers through registration process optimisation](https://e-focusmarketing.com/projects/nonprofitcourses-registrationprocess) - [Customer centric welcome email series boosts click rate by 69% for Nonprofit Courses](https://e-focusmarketing.com/projects/nonprofitcourses-welcomeseries) - [Personalised welcome email series boosts LeaseLoco’s enquiries by 400%](https://e-focusmarketing.com/projects/leaseloco) - [MVF sees complaints drop by 40% and delivery rates improved to 99.88%](https://e-focusmarketing.com/projects/mvf-delivery-rates-improve-by-8-percent) - [Complaint rates reduce by 12.9% & RPC up 6% for MVF](https://e-focusmarketing.com/projects/complaint-rates-reduce-for-mvf) - [Trade Show Internet increase conversions by 23% with eFocus Marketing](https://e-focusmarketing.com/projects/trade-show-internet-increase-conversions-by-23)