+44(0)1689 258 210 | enquiries@e-focusmarketing.com
+44(0)1689 258 210 | enquiries@e-focusmarketing.com
Understand exactly where your retention strategy is underperforming and what to prioritise next.
Improve customer lifetime value and repeat purchase behaviour.
Build higher-performing customer journeys, segmentation and automation strategies.
Use AI strategically to improve efficiency, personalisation and customer experience.
By redesigning the onboarding experience, improving journey sequencing and increasing lifecycle engagement at key decision points.
By refining lifecycle messaging, segmentation and conversion journeys to better align with customer intent and behaviour.
By improving welcome journey content, personalisation and subscriber nurturing to increase early-stage engagement and action.
Using Emotional Intelligence to Achieve Email Zen; the human side of email marketing in practice.
What do consumers actually want from your brands email marketing?
with Guy Hanson
Attribution modelling – understand where to spend your marketing budget
- CRM strategist, keynote speaker and bestselling author.
With over 18 years’ experience, Kate Barrett helps ecommerce and B2B brands improve retention, customer lifetime value and lifecycle revenue through strategic CRM, email marketing and customer journey optimisation.
As Founder of eFocus Marketing, Kate has worked with brands including Ann Summers, Ordinance Survey, Ted Baker, CloserStill Media and many others to develop higher-performing lifecycle strategies, automation programmes and customer experiences that drive measurable commercial growth.
Kate is an international keynote speaker, podcast host, CIM and DMA course tutor, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’
Known for combining strategic thinking with practical execution, Kate helps brands move beyond disconnected campaigns to build smarter, more customer-focused CRM programmes that deliver long-term value.
A private community for senior CRM and marketing leaders sharing challenges, strategies and insights.
