D2C Repeat Purchase Maximiser

Say goodbye to one-time buyers

Customer retention isn’t just an efficiency play – it’s a growth strategy.

Brands that prioritise LTV and first-party data in 2025 will dominate, while those over-relying on paid acquisition will struggle.

We’ve planned, sent and optimised 100’s of campaigns over the last 12 years, so we know exactly what email, SMS/WhatsApp campaigns to implement, and how, to maximise your repeat purchases and customer LTV.

Psychology & marketing messaging strategy

Focus on driving more repeat purchases and...

avoid:

Rising acquisition costs

Digital ad prices are at an all-time high, and paid channels are becoming less effective due to privacy restrictions.

Low repeat purchase rate & one-time buyers

70-80% of customers never return after their first purchase

Underperforming Email & SMS/WhatsApp strategy

Campaigns lack automation, personalisation & clear attribution

Team overwhelm

Overwhelmed teams don’t have the time to optimise & scale retention strategies

benefit from:

Higher customer Lifetime Value (LTV) & sustainable growth

Repeat customers spend on average 67% more than new ones over time. A strong retention strategy means higher margins, predictable revenue, and long-term profitability, reducing reliance on constant new customer acquisition.

Stronger brand loyalty & differentiation

The D2C space is hyper-competitive, and customers are bombarded with choices. Loyal customers stick, engage, and advocate for your brand, making them a competitive moat against cheaper alternatives.

Full control over your data

The death of third-party cookies means brands can’t rely on external data for targeting. Retention strategies help build first-party data to create deeply personalised experiences that drive repeat sales.

Revenue stability

In uncertain times, loyal customers help brands survive - providing steady revenue and ensuring long-term business resilience.

In March we’re working with 5 ambitious D2C brands who want to increase their repeat purchases by up to 30%, in the next 6 months.

Create an optimised retention system with live Email & SMS/WhatsApp workflows to increase repeat purchases & customer LTV.

How it works

Our 7-step Learn & Apply Pathway is a unique combination of self-paced learning, expert 1-2-1 consultancy and sprint tasks for your team to focus on, to complete a specific set of objectives and deliverables.

This means that not only will your team expand their email, SMS and WhatsApp knowledge, but key personalisation points and automated campaigns will also be planned and IMPLEMENTED, to start getting you results as quickly as possible.

Over the next 3-6 months, you will go through 3 sprint phases…

Month 1

Phase 1:

Understand your customer retention & the loyalty funnel

The retention problem: understand where customers are dropping off

- Understand the cost of customer churn and why you should focus on LTV
- The stages of the repeat purchase funnel
- How to find repeat purchase leaks

Understand your audience to grow & scale engaging campaigns

- Understanding your subscriber data
- Smart segmentation and personalisation strategies
- AI-Powered predictive strategies

Understand your customer's needs: Emotional Customer Journey (ECJ) mapping

- What ECJ mapping is and how it helps to fix friction points at key stages
- How to map the ECJ

SPRINT

- Audit and discover opportunities in your subscriber data
- Map your retention ECJ
- 2 hour 1-2-1 planning workshop call

Month 2

Phase 2:

Advanced lifecycle automation – making retention work on autopilot

Creating your omni-channel automation strategy

- Automated email & SMS/WhatsApp campaigns to drive repeat purchases
- Choosing your priority campaign strategies
- Workflow planning considerations
- Using AI to drive your automated campaigns

Create/optimise your priority automated workflows

Pre-purchase strategies:
* Pre-purchase campaign 1 - The 250K abandoned cart flow
* Pre-purchase campaign 2 - Browse Abandonment Flow

Post purchase strategies:
* Post-puchase strategy 1: Post purchase onboarding
* Post-puchase strategy 2: 1st to 2nd purchase

SPRINT

- Choose 2+ campaigns and create your workflow plan
- 2 1 hour 1-2-1 check in calls

Month 3-6

Phase 3:

Implementation & optimisation

Build and set your campaigns live!

Measure success & optimise

- How to track retention impact, prove ROI & scale success
* Using AI to analyse your results

- A/B Testing for repeat purchase optimisation:
* The 5 main elements to test in retention campaigns (timing, messaging, offers, personalisation, CTAs)
* How to measure test results & scale successful strategies
* Using AI to accelerate your testing

SPRINT

- Send us your built campaigns for expert feedback pre-send - Create your 3-6 month strategic A/B testing plan

- 30 minute 1-2-1 check in call (1 week after campaign go live)
- 3 1 hour calls (monthly: month 3-6)
- Email support
- Final 2 hour 1-2-1 results review and next steps workshop call

The End Result?

Generating loyal customers becomes easier.

You understand how to deliver the right message, to the right person, at the right time, and have increased your repeat purchase rate through Email (and SMS/WhatsApp) by up to 30% in the next 6 months.

get results guarantee

'Get Results' GUARANTEE

If you don’t achieve at least a 3X ROI, you’ll receive up to 3 months additional 1-2-1 support for FREE* to get you the results…

(yep, you read that correctly!)

*T&Cs apply

What results have you got for other brands?

Here’s just a few examples of results we’ve got with other brands recently…

D2C lingerie brand

Increased repeat sales revenue by 10%, with email now contributing a massive 33% of the brands overall revenue! (Plus they rated our team 10/10!)

D2C optical brand

Increased revenue by over £250,000 in less than 6 months!

D2C travel brand

Increased orders 350% YoY!

D2C annual event

Increased conversions by 77%!

Kate managed to transform how we approach our email marketing in just 2 hours!
She gave us some quick wins we were able to implement into our next email campaign and also guidance on our longer term strategy meaning we now have a clear direction moving forwards.

Bronagh Sumner - Villiers Park Educational Trust

Working with eFocus Marketing has been one of the most productive and beneficial things we have done.
They gave us an amazing amount of help to optimise our email marketing , which has performed better than we had hoped for with a 400% increase in conversions!

Michaela Crawford - LeaseLoco

Is the Repeat Purchase Maximiser, Learn & Apply Pathway, right for your team?

It's not for you, if you...

Can’t quickly action new campaigns into being

This program is for brands that want to take the right action, quickly. If your current process takes more than a week or two to get an email created, built and approved, it's going to be a struggle to get your campaigns up and running quick enough to get results within 6 months.

Generate under £20K per month current revenue from email

Have a small/no email list (or a non-opt in list)

It is for you, if you have...

A sending platform

Either through your CRM or a dedicated ESP, you need a proper email marketing platform (such as Spotler, Dotdigital, Iterable, Mailchimp or one of many others).
You may also have:
- SMS/Whatsapp capabilities
- AI data capabilities

An opt in email list (above 50,000)

You may also have:
- SMS/Whatsapp opt in list

Campaigns in place and you want to optimise them OR you need to implement from scratch.

What's the investment?

It’s just £1,499+VAT per month for 6 months

And, don’t forget our Get Results GUARANTEE!

Also, please note… as this is a Case Study group, future cohorts will have a higher joining fee.

Sounds great! How do we get a spot?

As mentioned, this is a small intake with only 5 spots available – first come, first served!

If you’ve read the above and meet the requirements just, reply back to me

“I’M IN”

then we’ll get you set up.

…and we’ll look forward to welcoming you into our Repeat Purchase Maximiser!

FAQs

Up to 5 team members can join.

For larger teams, please contact us for a custom quote.

Ideally, at least 1 team member would have 1 day per week to work ON your repeat purchase strategy.

We have 7 modules delivered once a week/bi-weekly as we move through the first 3 months of the Learn & Apply Pathway. This allows your team to increase their knowledge in key areas in their own time, before our 1-2-1 strategic consulting check in calls.

Each of these calls is around an hour long, within which we will go through the sprint tasks for that modules step, and putting this into action for your business.

You will also need time to implement the campaigns within your platform (if you would like additional support with this, we can arrange a custom quote)

Yes! If you don’t achieve at least a 3X ROI, you’ll receive up to 3 months additional 1-2-1 support for FREE to get you the results…

(yep, you read that correctly!)

It’s both!

You get the best of both worlds – your team trained on key topics, as well as supported to create your new plans and campaigns.

The great thing is, our Learn & Apply Pathway is specifically designed to ensure that your team not only learn, but implement and get results.

Primarily we’ll be focussing in on your email marketing strategy, supported by SMS/Whatsapp.

Our team is based in the UK, so as long as you’re able to schedule the check in calls during UK business hours (9am-5.30pm) we can accommodate your time zone.

The cost is £1,499+VAT a month for 6 months.

This cost includes all of the support listed, access to the self-learning materials during the time, and for up to 5 of your team to join.