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Reactivation & Re-permissioning Guide

Win back inactive customers and email subscribers

Studies have shown that as many as 75% of the subscribers on a typical email file will not have opened or clicked within the past 6 months, which can negatively impact response and deliverability rates.

Email marketing reactivation strategies help to clean up companies’ customer databases, reduce wasted emails and bring back potentially important customers, which can lead to increased conversion rates and revenue.

In this guide, we’ll show you…

  • The different types of campaign you can send to your audience to get them responding to your emails and offers again
  • What to do if they don’t
  • Key strategy recommendations to help you plan a successful strategy
  • Best practice examples

…and much more!

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