If you want to get personal in your email marketing, you need the data to do it.
In today’s quick tip video, I’ll be talking about:

– The data that you hold in your database about your subscribers and how they got there
– Personalising, segmenting, and triggering using the information in your database to send highly engaging emails
– How to gather more information about your subscribers beyond first and last name
– What information should be compulsory in a signup form and why

Your challenge for this week is to look at the data that you already have in your email service provider and any gaps that you’d like to fill in that you would like to use to make your email marketing more fun going forward.

What data do you currently have in your database and how are you using it at the moment? Leave a comment for me in the area below!

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See you next week!