Save time, extend your in-house resources & increase your email marketing results

As an extension to your marketing team, eFocus Marketing can provide ongoing support and/or management services to your business.

This service provides ongoing support to the business and the marketing team to ensure recommendations are implemented in the right way, for maximum return.

eFocus Marketing will also support you with ongoing strategy creation and regular calls to provide best practice advice and expert knowledge to your team.

These packages also include campaign implementation and management support to alleviate the need to use internal resources to run, monitor and optimise email marketing campaigns on an ongoing basis.

Taking advantage of eFocus Marketing’s ongoing support packages and working with one of our dedicated, expert email marketing consultants, will ensure that ongoing changes can be supported, deliverability advice for individual mailbox providers based on their behaviour to the changes made as a result of the initial audit can be made, and this process fully managed for the best results.

Email Marketing is the channel most marketers still rate as providing the highest Return On Investment

 Are you maximising the potential of your campaigns?

Imagine being able to:

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Up-level your email marketing strategy and generate more revenue

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Communicate effectively with your database of prospects and customers

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Maximise your marketing team

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Increase your list with interested, relevant prospects

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Have a dedicated expert on hand to answer all of your email marketing questions

A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. (Source: eMarketer, 2016)

We’ll work with  you and support  you every month in all aspects of your email marketing campaigns such as:

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Create an email marketing strategy that works for your business

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Email Service Provider (ESP) selection, set-up and management, including switching providers

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Campaign testing strategies

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Ongoing campaign implementation

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Analysis of email broadcasts couple with recommendations for the future

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Welcome and onboarding emails

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Customer lifecycle programmes

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Triggered email campaigns (autoresponders)

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Developing and implement Email newsletters

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Creating automatic sales funnels to generate you revenue/ leads while you sleep

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Implementing strategically planned special offer emails to generate additional revenue

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Maximising your opt in and making it work for you

Email Marketing is the channel most marketers still rate as providing the highest Return On Investment

 Are you maximising the potential of your campaigns?

Ongoing email marketing implementation support includes…

Implementation of HTML emails into ESP

Taking the newly written emails and adding them into your ESP ready to send based on the agreed timeline in the strategy. This will include creating a text only version of the email and subject line.

Pre Send Testing

Running a series of pre-send tests to ensure that all emails render correctly in the most common email clients, that all links work, images show and there are no mistakes within the emails before they are broadcast.

Scheduling of live sends

Scheduling all emails to send at agreed times and dates to the list.

Results analysis

After each send a report will be generated and sent to you detailing the important KPIs (as agreed in the strategy) and the emails results against targets.

Recommendations will be made where appropriate on adjustments to be made to the next email to insure results are maximised.

A monthly overview report will also be produced to provide a top level over view of activity.