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Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses!

Have a question you’d like answered?

Drop me a message on our Facebook page here, join the Facebook Group or email me at enquiries@e-focusmarketing.com!


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[panel-header]Q: How can you increase open and click rates on emails?
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Brilliant question I have a short blog post about this here: https://e-focusmarketing.com/…/5-actionable-tips-to…/

The other GUARANTEED way to increase your opens and clicks is to use split testing – choose one element at a time and test what works best for your audience.

So for example, you could start with your subject lines to test which formats get the best response – hope that helps!
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Q: HELP! What is the best way to offer my FIRST CLASS without a list!?

I find I respond well to 1. FB ad funnels 2. free training call 3. Juicy Opt-ins

I know I need a fantastic opt-in and I’m working on that as well as my sales page for my first signature program. I know my offer will help build my list… or should I spend more time dishing free content building my list and then offering my program?

Any advice or input for me?
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Thanks for the question!

Definitely growing your list will help with selling your first class – and the three options you mentioned will help there.

When growing your list, think about every touch point you have with prospects and how you can gain the opt in (enticed by your amazing opt in offer of course!).You then need to craft your autoresponder series (funnel) to send them more info, introduce them to you and your business, provide value and then lead to the sale. If this is the first product people are seeing from you, it may be worth thinking in terms of general psychology – get small yes’ first which will lead to getting a bigger yes (very general explanation of that i know!). What i mean is, if your first course is a $1000 product, it might be worth trying a lower priced course/info first and then leading the funnel through after that purchase to build up to the larger purchase.

The key here is testing – without testing on your own audience that you’re growing anything anyone says is just conjecture. Your list and stats will tell you what works for YOUR customers and YOUR business.

Chances are your first opt in/sales offer etc. wont work and you’ll need to test and refine :-)[/panel-content]
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Q: HELP! I have my lead magnet (PDF) but I have no idea how to deliver it to someone using Mailchimp. Is there a way in MC to send the PDF in an email after the confirmation email? Or would you have it hosted online for download once they enter their email on a landing page?
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Don’t panic! 🙂

Yes you need to create a landing page on your website where they can download it from and link to that page from your welcome email (and you could put a link to it on the landing page after the double opt in). 🙂
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Q: What is a good spacing on autoresponders? Do you think they should be back to back over a week or spread them out? I had them back to back in the past and they got opened, but I really wanted to expand and make a larger “wooing” set.
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Great question!

As a basic rule of thumb I advise 7-9 touchpoints over 2/3 weeks – so sending every 2/3 days. BUT, if you’ve had results sending daily and you have valuable content in each email – do it!

My example is a starting point I set my clients off from and suggest testing from there to get the right frequency for their audience and the objectives of the series
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December’s Top Q&A responses

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Q: How many autoresponders do you think is good in a series for a product that starts at $150 and then for products that go $300+? They would hear from me 2-3x per week usually. I have 2 autoresponders in the series now and I know that’s not good enough – I think I’m stuck on what to say!
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Thanks for your question! It’s a good one!

How many emails you have in your series depends on a few things such as price of the product (as you mentioned), how often you will be emailing them any way (you’ve mentioned 2-3X per week usually), how much valuable content/info you have (you dont want to put emails in a series just for the sake of it to reach a certain number of messages), and what you’re audience needs are/they respond to.

As a general rule of thumb to start with I would suggest anywhere between 2 weeks and 4 weeks as a starting point – so maybe a series of 5-10 emails depending on all those factors.

Either way, you need a starting point to work from to test what works best for your audience and the products/services you are offering.

Coming up with content is a common problem!

Don’t worry too much and remember the aim is to: add value, start to build the relationship and then lead to a sale (and that doesnt have to happen everytime!

Many very large brands that I work with dont have an initial sales funnel but focus on the other two aspects I mentioned so that when they do want to make a sale later down the line, they have an engaged list of prospects to contact).

The first series is only the initial touchpoint and people may need more time to get to know you before purchasing as well – so dont forget funnels later down the line after the intial sign up too .

Without seeing your emails etc. it’s hard to comment properly, but I would try extending to a series of 5 and work to the 3 principles above over the first 30 days of the relationship particularly.
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Q: I am looking to put an email sign up form on my website. I currently have Constant Contact to where the leads can be directed to. Is there a software or website that can provide me with an HTML template to direct leads to? I have a wordpress site and want it to look something like this:


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A:Great question!

The good news is, there are lots of different plugins available for WordPress. I personally use one called ‘Hybrid Connect’ that I recommend checking out!
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Q: How can I plan an effective email sequence?
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A: Great question.

The first thing I would suggest is to ensure you know the objective of the series overall, and then break it down to each individual email – what do you want to achieve with each email throughout the series. E.g. adding value/introducing yourself, indtroducing your product/service/make a sale etc.

You also want to then figure out what you want to say and when – this will come from the objectives you want to achieve. So for example, you may decide you want to have something that runs with only 4 emails (1 a week for 4 weeks for example). Or send an email every 3 days for 2/3 weeks.

It depends on your objectives and if you want to sell a product at the end/ reactivate subscribers/ follow up a sale etc. Hope that helps a little!
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Q: MailChimp question… If someone is already subscribed to my list and they try and subscribe again, what do they see? Does MailChimp stop duplicate sign ups? What messaging do they get?
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A: MailChimp doesnt allow people to subscribe to the same list twice – so they wouldnt be able to sign up again . They get sent to the MailChimp opt in form page where it says there is an error e.g. image attached
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