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Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses!

Have a question you’d like answered?

Drop me a message on our Facebook page here, join the Facebook Group or email me at enquiries@e-focusmarketing.com!


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[panel-header]Q: How can you increase open and click rates on emails?
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Brilliant question I have a short blog post about this here: https://e-focusmarketing.com/…/5-actionable-tips-to…/

The other GUARANTEED way to increase your opens and clicks is to use split testing – choose one element at a time and test what works best for your audience.

So for example, you could start with your subject lines to test which formats get the best response – hope that helps!
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Q: HELP! What is the best way to offer my FIRST CLASS without a list!?

I find I respond well to 1. FB ad funnels 2. free training call 3. Juicy Opt-ins

I know I need a fantastic opt-in and I’m working on that as well as my sales page for my first signature program. I know my offer will help build my list… or should I spend more time dishing free content building my list and then offering my program?

Any advice or input for me?
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Thanks for the question!

Definitely growing your list will help with selling your first class – and the three options you mentioned will help there.

When growing your list, think about every touch point you have with prospects and how you can gain the opt in (enticed by your amazing opt in offer of course!).You then need to craft your autoresponder series (funnel) to send them more info, introduce them to you and your business, provide value and then lead to the sale. If this is the first product people are seeing from you, it may be worth thinking in terms of general psychology – get small yes’ first which will lead to getting a bigger yes (very general explanation of that i know!). What i mean is, if your first course is a $1000 product, it might be worth trying a lower priced course/info first and then leading the funnel through after that purchase to build up to the larger purchase.

The key here is testing – without testing on your own audience that you’re growing anything anyone says is just conjecture. Your list and stats will tell you what works for YOUR customers and YOUR business.

Chances are your first opt in/sales offer etc. wont work and you’ll need to test and refine :-)[/panel-content]
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Q: HELP! I have my lead magnet (PDF) but I have no idea how to deliver it to someone using Mailchimp. Is there a way in MC to send the PDF in an email after the confirmation email? Or would you have it hosted online for download once they enter their email on a landing page?
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Don’t panic! 🙂

Yes you need to create a landing page on your website where they can download it from and link to that page from your welcome email (and you could put a link to it on the landing page after the double opt in). 🙂
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Q: What is a good spacing on autoresponders? Do you think they should be back to back over a week or spread them out? I had them back to back in the past and they got opened, but I really wanted to expand and make a larger “wooing” set.
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Great question!

As a basic rule of thumb I advise 7-9 touchpoints over 2/3 weeks – so sending every 2/3 days. BUT, if you’ve had results sending daily and you have valuable content in each email – do it!

My example is a starting point I set my clients off from and suggest testing from there to get the right frequency for their audience and the objectives of the series
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