When it comes to sending out your emails, you need a technical infrastructure that can support this type of mass messaging – something that the likes of Hotmail, Yahoo! and Gmail  are not designed to do. You need an Email Service Provider.

Now, there are literally thousands of different ESPs that you could use and you need to choose one that’s right for you, but one significant element of this set up is whether you are using dedicated or shared IPs to send your mailings.

Watch today’s video to discover…

a.What are shared and dedicated IPs?
b.Why does it matter which you’re using?
c.How do you know…. and what do you do with each?

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And don’t forget to sign up for my free live webinar on Tuesday 18th August (2pm London) for even more tips and info to reduce your complaint rates and keep your deliverability high. https://e-focusmarketing.com/august-complaints-webinar/