by Kate Barrett | Feb 5, 2016 | Advanced, Beginner, Video Quick Tip
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date....
by Kate Barrett | Jul 8, 2015 | Advanced, Best Practice, DMA Email Marketing Blog Post, Video Quick Tip
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice. Each month we hold a lively debate on a...
by Kate Barrett | Feb 10, 2015 | Video Quick Tip
By failing to prepare, you are preparing to fail. [Benjamin Franklin] Automated emails can be a little intimidating and overwhelming initially but not if you follow my advice to avoid overwhelm. I’ll be advising you – how many automated emails to schedule...
by Kate Barrett | Feb 3, 2015 | Video Quick Tip
Before we dive into the first Tuesday Quick Tip Video of this month, I’d like to share with you some staggering facts which marketers have collected, just so that you’re in no doubt about how effective automated email campaigns are:- They have a 96% higher...
