by Kate Barrett | Feb 5, 2016 | Advanced, Beginner, Video Quick Tip
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date....
by Kate Barrett | Aug 11, 2015 | Deliverability, Video Quick Tip
When it comes to sending out your emails, you need a technical infrastructure that can support this type of mass messaging – something that the likes of Hotmail, Yahoo! and Gmail are not designed to do. You need an Email Service Provider. Now, there are...
by Kate Barrett | Aug 4, 2015 | Best Practice, Video Quick Tip
Do you get frustrated when you see a complaint (AKA an abuse report) registered by one of your subscribers? But they signed up?! So why are they complaining?! There are many reasons why this may be the case, but a high complaint rate is one of the key reasons your...
by Kate Barrett | Jul 21, 2015 | Video Quick Tip
You know the power of growing your email list – you wouldn’t be here ready to watch this video otherwise! In today’s Tuesday Email Marketing Quick Tip Video I want to explore the 3 key mistakes that I see most people making when growing their email list. Watch...
by Kate Barrett | Jul 14, 2015 | Video Quick Tip
Welcome to this week’s Tuesday Email Marketing Tip Video! Today I want to recap on a blog post I published previously all about the opt in form. The opt in form is the first step in the subscribers experience with your email marketing communications, and in many...
by Kate Barrett | Jul 8, 2015 | Advanced, Best Practice, DMA Email Marketing Blog Post, Video Quick Tip
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice. Each month we hold a lively debate on a...
