by Kate Barrett | Oct 27, 2015 | Advanced, Beginner, Best Practice, Small Business, Testing
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Testing
When it comes to increasing your email marketing results, testing is the king! (Check out my blog post here all about testing and my 5 steps to get started here >) But what exactly is testing when it comes to email marketing? Well we have two main options: A/B Split...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Best Practice, Testing
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I...
by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Feb 7, 2014 | Advanced, Beginner, DMA Email Marketing Blog Post, Testing
This post was originally posted on the DMA Email Marketing Blog. Have you noticed just how overwhelming it is? The noise is loud, really loud! The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party?...
